@ theLB, a Premium Rentable Real Estate Concept, Announces Plans to Open 40 Units by end of 2018

New Franchise Opportunity Captures Market Share of Accelerating ‘Sharing Economy’

CINCINNATI - @ theLB, a premium rentable real estate venue, has announced plans to expand nationwide through strategic franchise partnerships. As the fast-growing sharing economy is projected to produce $335 billion by 2025, @ theLB is making its mark as a leader in the industry with plans to open 40 units by the end of 2018.

@ theLB studios are available to rent for a wide variety fitness classes, events, and entertainment purposes. Each venue features a flexible, transformative design created to maximize utilization. Locations include two studios, a lobby, a full wet bar, a digital branding wall, premium bathrooms with amenities, a caterer’s kitchen and equipment storage. When renting from @ theLB, customers receive more than just space - additional perks include marketing support, access to various tech platforms, premium guest amenities and concierge services, allowing customers to focus solely on their class, event or party.

“The goal and purpose of @ theLB is to create memorable experiences for the communities we serve while also playing an integral part in the growth of local businesses and startups,” said Jen DeMarco, CEO of @ theLB. “Brands such as Uber, Airbnb and WeWork have captured a segment of the sharing economy, and we see opportunity to leverage this trend in order to benefit local entrepreneurs and community members in a distinct and collaborative way.”

The concept was inspired by DeMarco’s unique approach to filling empty timeslots at her Hoboken-based barre studios, Local Barre. Noticing how much time went unused in the studios in between popular scheduling times (early morning, lunch, post-work, evening), DeMarco began renting the studios to local businesses, community members and entrepreneurs in need of space. After seeing incredible success and increasing market demand, the franchise opportunity was born.

@ theLB is seeking community-driven, fitness-minded franchisees with a desire to be a leader in their community. With deals inked to bring 17 territories to LA County and New Jersey, respectively, the brand plans to continue its growth through single and multi-unit franchise deals. By the end of 2018, @ theLB aims to have over 40 franchise agreements signed in markets across the country.

For more information on the @ theLB franchise opportunity, please visit www.thelb.com/franchising/.

About @theLB

@ theLB is a premium, rentable real estate venue catering to the needs of local businesses, community members and entrepreneurs designed to maximize utilization. @ theLB features two studios, a lobby, a full wet bar, a digital branding wall, premium bathrooms with amenities, a caterer’s kitchen and equipment storage. @ theLB is an attractive investment opportunity that allows its franchise partners to customize the business according to trends and happenings in their local market. For more information surrounding @ theLB or its franchise opportunities, please visit www.thelb.com or www.thelb.com/franchising/.

Media Contact:

Alissa Stevens
Fishman Public Relations



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