Ben & Jerry's Joins Effort To Tackle Poverty And Racism
Proceeds from One Sweet World flavor to benefit a new Poor People's Campaign
WASHINGTON - Dec. 5, 2017 // PRNewswire // - Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield took the stage at the Howard Theater last night with Rev. Dr. William J. Barber II and Rev. Dr. Liz Theoharis to announce the ice cream makers' support of the Poor People's Campaign: A National Call for Moral Revival.
A portion of the proceeds from Ben & Jerry's new One Sweet World limited batch flavor will benefit the campaign's efforts to promote economic and racial justice. After the announcement, Aloe Blacc, Maxwell, Sweet Honey in the Rock, JPeriod, Yara Allen, Gina Belafonte and Van Jones headlined the "We are Here" concert presented by Sankofa.org in support of the campaign.
Ben & Jerry's is proud to support the organizers of the new Poor People's Campaign, which is a national grassroots movement, led by those who have been historically marginalized, to build political power for a more just and equitable America. With One Sweet World, Ben & Jerry's intends to bring the message of the campaign and its calls to action to fans and freezer cases all around the country. Inspired activists are urged to sign up for the Poor People's Campaign with a commitment to mobilize their community, receive text updates, or take direct action, including civil disobedience.
Yesterday marked the 50th anniversary of Dr. Martin Luther King, Jr.'s call for a Poor People's Campaign to confront the "three evils" in society: poverty, racism and militarism. "While it's true that we've made some progress since then, it's unfortunate that the issues of income inequality, racism, and a bloated military budget are as pressing today as they were a half century ago," said Jerry Greenfield, Ben & Jerry's co-founder.
Since Ben & Jerry's founding in 1978, the company has tried to use its business and its connection to fans to promote greater economic and social justice. From LGBTQ rights and marriage equality to Occupy Wall Street, Ben & Jerry's believes in using the power of business to motivate fans and promote policies that further the cause of justice. This commitment is as strong today as it has ever been.
One Sweet World is a Limited Batch flavor - a blend of coffee caramel ice cream with fudge chunks and swirls of marshmallow and salted caramel. Fans can find it in Ben & Jerry's Scoop Shops or use the Ben & Jerry's flavor locator to find it at a nearby location. MSRP is $4.89 per pint.
For more information on Ben & Jerry's social mission, visit Benjerry.com/values.
For more information on the Poor People's Campaign: A National Call for Moral Revival, click here.
About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways, including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2016 to support grassroots organizing for social and environmental justice around the country.
For the inside scoop on Ben & Jerry's visit www.benjerry.com.
SOURCE Ben & Jerry's