December 13, 2017 // Franchising.com // CHINO HILLS, Calif. - America finally has a fitness franchise that puts pumping iron and treadmill terror backseat to building up muscle memory that can truly transform lives.
The Camp Transformation Center (The Camp) sends self-confidence and self-esteem soaring and now the nation stands to benefit from the brand’s strategic franchise growth initiative. Announced, the fitness concept is catapulting its presence across the nation through a plan that will nearly double its footprint by the end of 2018.
“There is no workout circuit for training the soul and spirit. But, there are ways to instill inspiration and meaningful transformation for people that need a helping hand,” said Alejandra Font, co-founder of The Camp, who is leading the brand’s growth strategy. “While our training programs are top tier, we place a stronger emphasis on creating confidence in others. The physical workout comes second to the mental.”
Since launching The Camp in 2010, this approach has made it possible for members to shrug off whatever has held them back to focus on making profound personal gains. It is a method that Font and her partners, husband Luis Font, a seasoned sales and marketing executive, and Dr. Sam Bakhtiar, a celebrated self-help author and fitness expert, have perfected and now want to make mainstream across America.
Based in Southern California, The Camp currently has nearly 100 locations in 13 states and Mexico. The brand’s jam-packed gyms are filled with members proud to be part of a community and culture that breeds positive behaviors. The belief in the concept has been so powerful that the first several dozen franchisees are former members and employees. Thus, the changes occurring within The Camp family go well beyond physical appearance…they’re life-changing.
“Luis and I entered this journey just the same way. We were working out with Sam and began to see ourselves in completely new ways,” added Alejandra, who with Luis felt the impact of the economic downturn in 2008-2009 and was seeking inspiration. “Sam challenged us, but he was so compassionate at the same time. We were compelled to take action.”
Since partnering with Dr. Bakhtiar, the founding trio have steadily grown the concept with talented franchisees who embody the brand’s pledge to transform the lives of members. As 2017 concludes, The Camp is planning for six new openings between early-December and February in Northern and Southern California, Colorado, Florida and Texas. These openings are to occur on top of five third quarter 2017 openings in California and Arizona. In sum, the brand projects to have opened a total of 42 new locations in 2017.
Amid the strategy to nearly double its unit count in 2018, The Camp has recently added more muscle to its executive team. Brian Balconi, previously the top executive at a dual-branded franchisor and, earlier in his career, leadership positions at Little Caesars and Dunkin’ Donuts, has joined the company and adds a wealth of experience to guide the franchising program.
“You just don’t see this kind of energy and promise very often. It is reserved for a rare breed and The Camp is in that class,” said Balconi. “The stage is set…the processes and systems are in place for franchisees and we’re ready to talk with prospects who meet our stringent qualifications.”
Ideal franchisees showcase an unwavering desire to help people with compassion and empathy. While not necessary, an aptitude for sales is preferred along with leadership skills and a collaborative disposition. The Camp supports its franchisees with proven marketing, sales and operations programs, including a robust opening strategy to fill the initial signature six-week Challenge. Cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections, the franchise investment offers significant efficiencies of scale for multi-unit investors.
Locations are typically situated in light industrial spaces spanning 4,000 to 5,000 square feet. The Camp blends a positive group training setting with dynamic interval workouts, nutrition and supplement plans and highly qualified trainers. Franchisees drive membership through seven annual challenges. Successful Challengers most often endear themselves to The Camp and become members.
Founded in 2010, The Camp Transformation Center has more than 100 locations open or in development across 13 states and Mexico. Each gym employs the company’s signature Challenge, a six-week initial entry point for members, which aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. The Camp Transformation Center is known for its enthusiastic staff members, a clean environment, an open, spacious, and colorful design, nutrition and supplement plans, and fitness training that is motivating and affordable.
For more information about The Camp Transformation Center and the franchise opportunity, visit thecampfranchise.com. Expansion is planned nationwide and internationally.
All Points Public Relations
SOURCE The Camp Transformation Center