Hansel ‘n Griddle Sets Sights on Pennsylvania for Regional Growth
December 22, 2017 // Franchising.com // NEW BRUNSWICK, NJ – Two months after announcing its focused franchise expansion initiative, Hansel ‘n Griddle, a fast-casual restaurant known for its more than 70 freshly cooked-to-order menu items that are served all day, is setting its sights on Pennsylvania for regional growth.
With five locations currently open and operating throughout New Jersey, four of which are franchisee-owned and have opened in the past three years, the company is specifically targeting university markets with more than 20,000 students and the surrounding downtown districts of major cities. Pennsylvania, containing 154 universities, 10 of which have more than 20,000 enrolled undergrads, is ideal for growth, and the brand is especially eyeing neighborhoods surrounding Temple University, Drexel University, Pennsylvania State University, University of Pennsylvania and University of Pittsburgh.
“Hansel N’ Griddle started near Rutgers University, and we have seen tremendous growth and acclaim due to our proximity to college students, who are looking for a convenient, close-to-campus, but reminds-you-of-mom’s-cooking type eatery,” Nick Komandis, CEO of Hansel N’ Griddle said. “We are poised to fill that need in student’s hearts and stomachs in Pennsylvania and we look forward to the opportunity to be a part of those university communities.”
Hansel ‘n Griddle offers more than 70 freshly cooked-to-order breakfast, lunch and dinner menu items that are served for dine-in, take out or delivery. Options include all-day breakfast, made-from-scratch burgers, paninis, wraps, buffalo wings, freshly chopped salads and homemade soups, including an award-winning chili. The restaurant’s most popular items are the Crisps (Hansel’s version of a quesadilla) and unique smoothies, both of which appear on Hansel’s Top 20 List, a selection of menu items compiled from a yearly survey of customer favorites.
Fifty percent of Hansel’s business comes from delivery, which is offered all day at each location. In addition, customers can track their orders using an advanced, in-house online ordering and delivery platform. The average delivery time is under 30 minutes.
Catering options for breakfast, lunch and dinner are also available.
According to Komandis, adaptability is one key to Hansel ‘n Griddle’s success. “As time passes, we are continually adding and removing items from the menu. Unlike sub shops and burger joints, whose main menu items always have to be subs and burgers, Hansel ‘n Griddle changes its menu based on consumer demand and trends,” he said. “This adaptability is very appealing to our customers and franchisees alike.”
According to Komandis, the brand plans to open up to five locations in Pennsylvania over the next several years. To augment the company’s expansion plans, Hansel ‘n Griddle is looking for highly qualified individuals to open franchise locations in Pennsylvania. Including a franchise fee of $35,000, the initial investment to open a Hansel ‘n Griddle franchise ranges from $228,500 to $488,500.
For more information about Hansel ‘n Griddle’s franchise opportunity, contact Steven Gardner at (201) 873-2463 or visit www.hanselngriddle.com/franchising.
About Hansel ‘n Griddle
Founded in 1999 and franchising since 2014, Hansel ‘n Griddle is a fast-casual restaurant franchise known for its more than 70 freshly cooked-to-order breakfast, lunch and dinner menu items that are served all day. Options include all-day breakfast, made-from-scratch burgers, paninis, wraps, buffalo wings, crisps (Hansel’s version of a quesadilla), freshly chopped salads and homemade soups, including an award-winning chili. Today, there are five restaurants open and operating throughout New Jersey. For more information, visit www.hanselngriddle.com/franchising.
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SOURCE Hansel ‘n Griddle