South Philly Cheesesteaks & Fries Asks Guests “Who Are They Kidding?” With Their New Year’s Resolutions
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South Philly Cheesesteaks & Fries Asks Guests “Who Are They Kidding?” With Their New Year’s Resolutions

Fast-growing QSR Gives out Free Loaded Cheese Fries on January 2 In Honor Of ‘New Year, Same You’

December 22, 2017 // // MORRISTOWN, NJ - Every year, at the stroke of midnight on January 1, millions of Americans swear to uphold their New Year’s resolution, when in reality, 80% of resolutions fail by February 1. Enter South Philly Cheesesteaks & Fries, the fast-growing QSR brand, and favorite among authentic Philly cheesesteak lovers and fans who like a spin on the classics. South Philly Cheesesteaks and Fries is well aware that its guests aren’t going to keep up with their promises to work out more and eat healthier, and this year is wholeheartedly rejecting the inauthentic ‘New Year, New You’ mentality by reminding its guests that a love of good food can never be unlearned. In honor of South Philly Cheesesteaks & Fries’ new motto - New Year, Same You - its locations nationwide will treat guests to one free order of loaded fries, redeemable at participating South Philly Cheesesteaks & Fries locations nationwide on January 2, 2018.* Topped with bacon and Cheez Whiz®[1], South Philly’s loaded fries are available to help guests stop lying to themselves and drop the false pretense before it begins.

“Research shows that 90% of people who join a gym in January quit after just five months,” said Andrea Carella, Brand Manager of South Philly Cheesesteaks & Fries. “Rather than have our guests waste their time, we wanted to celebrate the New Year the right way, and make sure 2018 is off to a delicious, bacon-covered start.”

*This offer is only valid on Tuesday, January 2, 2018
*Void where prohibited.
*Cannot be combined with any other offer.
*Limit one per person

About South Philly Cheesesteaks & Fries

Since opening in 1986, South Philly Cheesesteaks & Fries has been a favorite of Philly cheesesteak fans who enjoy authentic and modern-day spins on one of the world’s most famous sandwiches. Representin’ old-school South Philly by serving 100% Original Philly Cheesesteaks, guests can create traditional combinations like the "Whiz wit" - Cheez Whiz®, with grilled onions; the "Prov without" - consisting of Provolone cheese without grilled onions - or customize their own served alongside its natural-cut fries. South Philly Cheesesteaks & Fries also serves up wings in a variety of flavors, burgers, hot dogs as well as its well-known Steak & Fries Bowl - made with steak tips, signature sauce, peppers, onions and Provolone cheese served over natural-cut fries - perfect for meat and potato lovers. South Philly Cheesesteaks & Fries’ classic menu with a modern twist has something for every size appetite.

For more information, please visit

About Villa Restaurant GroupSM(previously known as Villa Enterprises)

Villa Restaurant GroupSM is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele (Michael) Scotto, a Naples, Italy native, Villa Restaurant Group, began as a small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Restaurant Group is an international organization with more than 50 years of service and nearly 350 restaurants in malls, airports, casinos and other high-traffic locations.

Villa Restaurant Group’s quick-service restaurant brands, including Villa Italian Kitchen®, Green Leaf’s Beyond Great Salads®, Bananas Smoothies & Frozen Yogurt®, South Philly Cheesesteaks & Fries®, Far East Asian FireSM, and other emerging brands, can be found across 42 U.S. states, Puerto Rico and five additional countries. Villa also operates full service restaurants in New Jersey under the 40North Restaurant GroupSM brand including The Black Horse Tavern & PubSM, The Office Tavern GrillSM, The OFFICE Beer Bar & GrillSM, Steelworks Buffet & GrillSM, PiattinoSM and George & Martha’sSM. For more information, please visit

[1] Cheez Whiz is a registered trademark of Kraft Foods.

Media Contact:

Michelle LoGuercio
Account Executive
BML Public Relations
D: 973-337-6395
M: 201-803-4967

SOURCE Villa Restaurant GroupSM



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