Funtopia Looks to Climb Atop the $48 Billion Child Services Industry
Plans to open as many as five new U.S. locations in 2018
December 27, 2017 // Franchising.com // CHICAGO - Funtopia, an indoor adventure park concept that offers several entertaining and healthy activities for all ages, has set its sights on even greater expansion throughout the United States, where the $48 billion child services sector shows no signs of slowing.
With two locations already open and operating in the United States - the first of which opened outside of Salt Lake City, Utah in 2015 and a second that opened in the Chicagoland area in 2016 - company plans call for opening as many as five new adventure parks in 2018 and having 50 locations nationwide over the next several years.
While Funtopia seeks to continue its growth in Illinois (two new facilities are already scheduled to open in 2018) and Utah, other states being targeted for expansion include: California, Indiana, Kentucky, New York, Texas, Washington and Wisconsin.
“More parents these days are constantly looking for new ways to encourage physical activity and reduce sedentary behavior in their children. While this isn’t an easy task, Funtopia is here to help,” said Yassen Nikolov, General Manager of Funtopia North America, noting that only one in three children are physically active every day. “Our main goal is to get people involved in challenges that will make them have a good time and provide excellent health benefits at the same time. That’s why all our attractions are specifically designed to be entertaining and good for the mind and the body.”
Meant to entertain kids of all ages, as well as young adults and adults interested in corporate team building events, Funtopia offers several entertaining and healthy activities, including climbing walls, rope courses, drop slides, free falls, giant slides and a guided exhibition in a simulated cave. Some of the new facilities will also offer ninja courses and jungle gyms.
“Both kids and adults have a natural tendency to want to climb and jump,” said Nikolov. “Our features are interactive, so instead of just climbing a wall, you are climbing up a beanstalk or a fire station, so it makes it more fun and engaging because you have a goal toward something you know.”
Climbers are required to wear a harness for every activity, with the exception of the soft play area designed for younger kids.
“Funtopia is also a place which encourages social interactions. We strongly believe that overcoming challenges and obstacles together in a family friendly environment helps in building friendships and developing a sense of camaraderie,” Nikolov added.
Funtopia also offers large seating areas for eating or for adults to work or relax while watching their children. Additionally, the venue offers a menu of fresh food and snacks, as well as a wide range of hot and cold beverages.
Including an initial franchise fee of $35,000, the projected investment for a standard size center (without a restaurant) is $629,674 to $758,216. For a large sized center (with a restaurant) the projected initial investment is $1,088,093 to $1,335,974.
“Funtopia is where the future of the entertainment industry is heading - sustainability for the owners and value for their customers,” said Nikolov.
Founded in 2013 and franchising since 2015, Funtopia is a flourishing entertainment concept that has made its mark overseas and is now bringing its unique, interactive experience to more markets throughout the United States. From climbing walls and rope courses to free falls and giant slides, and more, the indoor adventure park is designed to encourage children and adults to stay healthy and have fun in a shared experience. With 10 locations worldwide, Funtopia is owned by Walltopia Group, a Bulgaria-based producer of artificial climbing walls. For more information, visit www.funtopiaworld.com.
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