426 Days and Counting: Ohio Man Sets Record for Most Consecutive Days Eating at Chipotle

Bruce Wayne (yes, That's His Real Name) Has Eaten Chipotle For 426 Straight Days, Defeating The Previous Record By One Day

DENVER - (BUSINESS WIRE) - Dec. 30, 2017 - Not all heroes wear capes. But as it turns out, this one sometimes does. Chipotle Mexican Grill (NYSE: CMG) recognized today one of its biggest fans, a Tiffin, Ohio man named Bruce Wayne who has spent the past 426 days enjoying at least one entrée per day from his local Chipotle.

Chipotle commemorated the milestone by presenting Wayne with a custom-made Chipotle superhero cape and cufflinks - a nod to his love of both Batman and burritos. Chipotle will also reinvest his dollars spent over the course of his journey in a monetary donation to a nonprofit of his choice.

Wayne began the self-started challenge on Oct. 30, 2016 after learning of Chipotle's plans to open a brand-new location in Tiffin. He conducted research about Chipotle and learned about a fellow fan who had ultimately consumed Chipotle for 425 days and maintained his fitness goals. Wayne then set out to become the new record holder.

"Day after day we're committed to serving our customers the most delicious, real ingredients we can find and it's great to see a customer like Bruce is as committed to us as we are to him," said Chris Arnold, communications director at Chipotle. "While this might not be everybody's New Year's Resolution for 2018, it certainly shows that our menu of real and fresh ingredients offers something for everyone - even superheroes."

After having consumed his record-breaking order, Wayne says he has no immediate plans to stop. His entire journey is documented on his personal Instagram account, including daily photos of his order and accompanying receipt: www.instagram.com/mrwaynethebat/.

About Chipotle

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using only real, whole ingredients, and is the only national restaurant brand that uses absolutely no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,350 restaurants. For more information, visit Chipotle.com.

Contact:

Chris Arnold
Chipotle Mexican Grill
303-222-5912
carnold@chipotle.com

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171230005009/en/

SOURCE Chipotle Mexican Grill

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Sears Home Services
You can become part of the Sears family and tradition by purchasing a Sears Home Services franchise. We are seeking entrepreneurs who want to own...
Big O Tires, LLC
With more than 50 years in the tire and automotive maintenance industry, Big O TiresĀ® is proud to be a world-class leader.
The Juicy Crab
There is a difference in doing business with The Juicy Crab. We are passionate about providing a unique dining experience in the food industry.
RetroFitness
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2018. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)