Carl's Jr. Opens First-Ever Manhattan Restaurant in Distinctly "New York" Fashion With Dinner and a Show
Brand Debuting its Very Own Limited-run, Off-Broadway Production: "Written in the Stars"
FRANKLIN, Tenn. - Jan. 31, 2018 // PRNewswire // - Today, global premium burger chain Carl's Jr. opens its first-ever Manhattan restaurant at 425 7th Avenue, offering New Yorkers an expansive menu full of handmade American classics, bringing authentic, West Coast vibes to the Big Apple.
The two-story Manhattan restaurant is across from Madison Square Garden and will serve up Carl's Jr.'s unbeatable selection of quality, delicious menu items - everything from its iconic, 100-percent Black Angus Thickburgers® to Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™.
What's more, the restaurant will serve a selection of local and national beer and wine brands for its of-age customers.
"We are so excited to bring our West Coast Cool vibe to NYC," said Jason Marker, chief executive officer, Carl's Jr. and Hardees. "Manhattan is a city with a big personality. We feel our brand has a larger than life personality, too, and a high-quality, great-tasting menu to match."
Carl's Jr. encourages New York customers to join them this morning for the grand opening celebration. Doors will open at 10:30 a.m., and will have some surprises for the first 200 customers in line including tickets to the one and only public viewing of "Written in the Stars."
Celebrating our debut in Manhattan in the most New York way possible, Carl's Jr. is going where no other quick service restaurant has gone before - creating, producing and debuting the first off-Broadway show of its kind. The play stars Carl's Jr.'s famous mascot, Happy Star, playing the role of itself as it makes the move from California to New York to try and make it in the big city.
The Manhattan restaurant marks the second Carl's Jr. restaurant to open in New York City this year with the first opening in Coney Island earlier this month. Together, they signify a new day for the CKE Restaurants brand as Carl's Jr. expands into the Northeast.
Follow Carl's Jr. on Facebook, Twitter (@CarlsJr) and Instagram (@CarlsJr) for the latest product news and promotional offers. Prices may vary. Higher in Alaska and Hawaii.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. ("CKE") is a privately held company headquartered in Franklin, Tenn. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC own, operate and franchise the Carl's Jr., Hardee's, Green Burrito® and Red Burrito® concepts. Carl's Jr. and Hardee's operate as one brand under two names, acknowledging the rich regional heritage of both banners. After recent international openings in Chile, Cambodia and Kenya, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl's Jr./Hardee's brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl's Jr./Hardee's system is now 94 percent franchised, with international restaurants representing 21 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
SOURCE CKE Restaurants Holdings, Inc.