BirthdayPak Is Celebrating Life’s Memorable Moments
Multi-channel marketing program expects to become national brand in 36 months
February 05, 2018 // Franchising.com // SPRINGFIELD, PA - It's no secret that birthday celebrations leave a fantastic feeling flooding through our bones and for most of us it becomes the most memorable day of each year. Birthdays also present a perfect opportunity for us to treat ourselves and spend the special day doing things that we enjoy.
BirthdayPak is an exciting innovation in print & digital media, effectively creating first time engagements with upscale image-conscious businesses and has made the “Happy Birthday” business its business. The company recently announced plans to expand its national footprint. Already operating in 32 markets across 18 states, BirthdayPak is on track to become a national brand within the next 36 months, with a growth strategy targeting upscale communities, local restaurants and retailers in those neighborhoods.
“Through a powerful convergence of personalized direct mail and cutting edge digital marketing techniques, our franchisees send birthday wishes to thousands of members in their immediate communities every month while helping local businesses drive growth,” said CEO Paul Berman, noting that more than 850,000 women across the country celebrate their birthday with BirthdayPak gift cards each year. “The women we target love receiving their BirthdayPak.”
Unlike other co-op direct mail franchises, such as Money Mailer and Valpak, BirthdayPak only works with a limited number of upscale businesses such as restaurants, day spas, salons and boutiques. On the consumer side, BirthdayPak is only sent to affluent female consumers about to celebrate their birthday and live close to the businesses featured in their BirthdayPak.
The engagement begins with the arrival in the mailbox of the beautifully printed and highly-personalized BirthdayPak during the recipient’s birthday month. Once the BirthdayPak is opened, women find up to eight personalized promotional gift cards, not coupons, and instructions for a simple online activation process. Once activated, the gift cards can be used to celebrate with family and friends.
“It’s the perfect combination leading to ‘surprise & delight’ to the consumer and advertising success for our clients,” Berman added.
According to Berman, the brand expects to open 12 to 15 new locations per year.
BirthdayPak is looking for qualified and enthusiastic franchise partners interested in a home-based business that affords them the flexibility to create a schedule that works for their family and lifestyle. The base franchise fee is $30,000-$40,000.
“There is no mass-mailing with BirthdayPak. We focus on exact and effective targeting to best engage all our clients and customers,” added Berman. “This means high client retention rates for our franchisees, creating a sustainable business model. Along with our profitable system, we provide franchisees complete support and training, and the ability to be their own boss in an exciting industry. It is because of this that we’ve seen rapid growth and we expect interest to continue propelling our brand forward.”
For more information about the BirthdayPak franchise opportunity, visit http://www.birthdaypakfranchise.com/.
BirthdayPak, founded in 2010, is an award-winning, multi-channel marketing program that offers exclusive upscale businesses access to an exclusive group of female consumers. Currently, the brand operates in 32 markets across 18 states. For more information about BirthdayPak, visit http://www.birthdaypak.com/about.html.
Josephine B. Mallari
Franchise Elevator PR
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