Planet Fitness To Open Largest "Judgement Free" Gym In The Midwest
New location in Oakley will mark 14th Planet Fitness location in the Greater Cincinnati market; Club to feature more than $1 million in equipment
OAKLEY, Ohio - Feb. 27, 2018 // PRNewswire // - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone®, today announced its 14th club in the Greater Cincinnati Market. Owned and operated by "Planet Fitness Midwest," the $11 million development will be built at the intersection of Marburg Avenue and Vandecar Way in Oakley and has a projected opening date by the end of the year.
The new Oakley project marks continued expansion in the Midwest for the franchise group and signifies the 30th Planet Fitness location in the region. At 33,000 sq. feet, the Oakley location will be the largest Planet Fitness in the area and is set to include more than $1 million in equipment featuring 120 pieces of state-of-the-art cardio machines and strength equipment. The club will also feature PF Black Card® amenities such as HydroMassage beds*, massage chairs*, platinum level tanning beds*, a Total Body Enhancement booth*, fully equipped locker rooms with lockers and luxury rain showers, and more. Additionally, new fitness classes will be taught by a certified trainer through the PE@PF® program - free with any Planet Fitness membership.
"We're excited to build our largest Planet Fitness location in the Greater Cincinnati market," said Mike Hamilton, Planet Fitness franchisee. "Oakley is an area we felt was in need of a high-quality, affordable fitness facility. With memberships starting at $10 and amenities such as HydroMassage beds, massage chairs and free fitness training for all members, we're confident that Planet Fitness will be a desired fitness option for Oakley residents."
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and free fitness training by a certified trainer through the PE@PF® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it is okay to treat yourself.
The PF Black Card® membership, which is $21.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1,500+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.
Planet Fitness also provides members with an opportunity to connect and support each other with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company's belief that 'everyone belongs'. Check out real Planet Fitness member stories and accomplishments at PlanetofTriumphs.com.
For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).
*PF Black Card® amenities may vary by location
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2017, Planet Fitness had approximately 10.6 million members and more than 1,500 stores in all 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic and Panama. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
SOURCE Planet Fitness, Inc.
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