All Suites Brands by Hilton Enter 2018 with 900 Hotels After Record Year
Leading brand category opened a new hotel nearly every three days in second half of the year
March 12, 2018 // Franchising.com // MCLEAN, Va - The All Suites brands by Hilton continue to shatter their already fast track record for growth throughout the third and fourth quarters of 2017, averaging a new property opening every three days, ending the year with a footprint of 900 opened hotels and a combined pipeline of more than 550 pending locations. Opening more than 75 new hotels in the second half of the year not only expanded the All Suites footprint into locations ranging from Kapolei, Hawaii to Charleston, South Carolina, but also demonstrated the versatility of the Embassy Suites, Homewood Suites and Home2 Suites building models, which has catapulted the brands from a mainstay of U.S. suburban markets to hotel products in high-demand in urban, ‘surban', resort and international destinations.
"From new cityscapes to coastal landscapes, the growth of the All Suites brands by Hilton has been both tremendous and transformative," said Dianna Vaughan, global head and senior vice president, All Suites brands by Hilton. "The proof is in the numbers, with the All Suites brands representing more than 17 percent of opened Hilton hotels and nearly one-fourth of the pending pipeline."
In the second half of the year, the All Suites brands by Hilton opened more than 75 hotels, which included the following notable, new locations:
- Embassy Suites by Hilton Oahu Kapolei: with a central, city location, this is the brand's second hotel in Hawaii.
- Embassy Suites by Hilton Syracuse Destiny USA: the first on-site hotel at Destiny USA, New York's largest shopping, dining, outlet and entertainment destination.
- Homewood Suites by Hilton Charleston Historic District: the latest addition to the brand's growing roster of urban properties, this hotel is located in the heart of downtown Charleston.
- Homewood Suites by Hilton Charlotte/SouthPark: as an anchor of the Hilton dual-build strategy, this is Homewood Suites' latest dual-build project with Hilton Garden Inn.
- Home2 Suites by Hilton Birmingham Downtown: an urban hotel, this was the brand's first dual-build with Hilton Garden Inn.
- Home2 Suites by Hilton Murfreesboro: a milestone dual-brand hotel with Tru by Hilton, the property represents the first of more than 15 pending multi-brand properties currently in the pipeline that pairs the two brands.
In addition, the All Suites brands by Hilton bolstered its strong pipeline with more than 173 new signed deals in 2017. Once these pending properties have opened, the All Suites' footprint will extend throughout out the United States, Canada, Mexico, the Caribbean, Central and South America, Asia and the Middle East.
Brand Achievements and Upcoming Milestones
The All Suites brands show no signs of slowing their momentum with each brand hitting and/or nearing major milestones, including:
- The All Suites pioneer is in the midst of two brand-wide refreshes designed to increase profitability and enhance the offerings at existing and new hotels, which includes the evolution of its F&B program. Additionally, another 45 hotels are expected to complete an Atrium Refresh, the brand's innovative renovation program which focuses on turning the brand's signature atriums into intimate social lobbies. Between new openings and the nearly 110 hotels that will have completed an Atrium Refresh, by the end of 2019 more than 70 percent of Embassy Suites properties will have a modern interior that is less than six years old.
- U.S. openings, international projects, and a new prototype that allows for up to 80 percent studio suites propelled the brand to its 450th property opening at the end of 2017. There were also more than 190 legacy Homewood properties that completed a renovation through the brand's "Take Flight" program.
- Home2 opened its 200th hotel at the close of 2017, while veteran hospitality media, and other brand loyalists closely tracked the milestone via the #RoadtoHome200 challenge. The brand is expected to open its 300th property by early 2019.
Collectively, the All Suites Brands are on pace to reach 1,000 opened hotels before the end of 2019.
About Embassy Suites by Hilton
Embassy Suites by Hilton, one of Hilton’s 14 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers two-room suites, free made-to-order breakfast and a nightly two-hour reception with complimentary drinks and snacks. Both leisure and business travelers looking for a relaxed, yet sophisticated experience will feel right at home with brand-standard amenities like inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites by Hilton has 245 hotels with 47 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information, visit embassysuites.com or news.embassysuites.com. Connect online with Embassy Suites by Hilton at Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Home2 Suites by Hilton
Home2 Suites by Hilton, one of the fastest-growing brands in the history of Hilton, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room design; laundry and fitness area; complimentary Wi-Fi internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet-friendly environment. Home2 Suites by Hilton has more than 200 hotels, with more than 385 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Visit www.home2suites.com for additional information or www.home2franchise.com for franchising opportunities.
About Homewood Suites by Hilton
Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with more than 450 locations in the United States, Mexico and Canada, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for an extended or quick overnight stay, Homewood Suites offers inviting, generous suites, featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators. Additional value-driven essentials include: complimentary internet, a daily full hot breakfast, and complimentary evening social every Monday - Thursday. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information on the extended-stay advantage, visit www.homewoodsuites.com or news.homewoodsuites.com.
For All Suites by Hilton
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