BirthdayPak Ranked #28 Among Top New Franchises In Entrepreneur
Multi-Channel Marketing Program Expects To Become National Brand In 36 Months
April 05, 2018 // Franchising.com // SPRINGFIELD, PA - BirthdayPak, an exciting innovation in print & digital media, effectively creating first time engagements between affluent women and upscale image-conscious businesses, claimed the No. 28 spot on Entrepreneur's "The New Kids"- a listing of the top new franchises.
Entrepreneur’s highly competitive ranking of the top new franchises is culled from Entrepreneur’s Franchise 500®. The list rankings are based on a comprehensive evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. Of the 1,023 companies that applied from the Franchise 500 ranking, 225 are five years or less, with the top 100 of those included in the Top New Franchises ranking. According to the magazine, while new to the scene, these companies are giving the “buy guys” a run for their money with innovative models, marketing methods and menus.
“As BirthdayPak continues to grow, we are ecstatic with the interest and acclaim we have seen,” said Paul Berman, CEO of BirthdayPak. “This ranking exemplifies our passion for our franchisees and our product and it highlights the strength of our brand. We’ve seen rapid growth and look forward to this recognition propelling our brand to further heights.”
Unlike other co-op direct mail franchises, such as Money Mailer and Valpak, BirthdayPak only works with a limited number of upscale businesses such as restaurants, day spas, salons and boutiques. Combining a beautifully designed packaged with their advance marketing system, BirthdayPak flawlessly targets female consumers to greet “Happy Birthday.”
On the consumer side, BirthdayPak is only sent to affluent female consumers about to celebrate their birthday and live close to the businesses featured in their BirthdayPak.The engagement begins with the arrival in the mailbox of the beautifully printed and highly-personalized BirthdayPak during the recipient’s birthday month. Once the BirthdayPak is opened, women find up to eight personalized promotional gift cards, not coupons, and instructions for a simple online activation process. Once activated, the gift cards can be used to celebrate with family and friends.
Already operating in 32 markets across 18 states, BirthdayPak is on track to become a national brand within the next 36 months, with a growth strategy targeting upscale communities, local restaurants and retailers in those neighborhoods. According to Berman, the brand expects to open 12 to 15 new locations per year.
BirthdayPak is looking for qualified and enthusiastic franchise partners interested in a home-based business that affords them the flexibility to create a schedule that works for their family and lifestyle. The base franchise fee is $30,000-$40,000.
For more information about the BirthdayPak franchise opportunity, visit http://www.birthdaypakfranchise.com/.
BirthdayPak, founded in 2010, is an award-winning, multi-channel marketing program that offers exclusive upscale businesses access to an exclusive group of female consumers. Currently, the brand operates in 32 markets across 18 states. For more information about BirthdayPak, visit http://www.birthdaypak.com/about.html.
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