SailTime Celebrates Spring with Addition of New Franchise in Toronto, Ontario

Fractional boat membership leader increases their international footprint with new bases at Port Credit and Outer Harbor in Canada.

April 23, 2018 // Franchising.com // SailTime Group LLC, the world’s leading sailing and powerboat membership franchise, recently awarded Steve McPherson the new SailTime Ontario franchise (475 Unwin Avenue, Toronto). McPherson will feature two SailTime Bases in Toronto, one in Port Credit and one in Outer Harbor.

McPherson comes from a sailing family, so he’s been enjoying the water on sailboats for as long as he can remember. Steve spent several years working in materials engineering before purchasing Navy Point Marina and yacht dealership in 1990. Over the next 26 years, Steve and his partners have grown Navy Point to four locations throughout upstate New York and Toronto. Now they are ready to attract a new generation of sailors with SailTime.

“Millennials are all about the sharing economy. They love travel and adventure, but aren’t big on property ownership,” McPherson explained. “With SailTime, they get to enjoy all the fun of owning a luxury sailboat without the cost and hassle of ownership. Toronto has a young and vibrant makeup who we believe will really enjoy sailing with us.”

What is SailTime?

  • Boat ownership can be expensive and boat owners are not typically wealthy. The National Marine Manufacturers Association reports more than 70 percent of U.S. boat owners earning less than $100,000 a year.
  • With a fee that starts at only a few hundred dollars a month, SailTime members can conveniently schedule blocks of time online to enjoy a new model sail or powerboat without the commitment or expense of ownership. When finished, they turn the keys over to the SailTime team to clean up and maintain the boat.
  • Boat owners can make money by placing their sail or powerboat in the SailTime program allowing franchisees to sell blocks of time on their vessel.

For more information, visit www.sailtime.com.

About SailTime

Now celebrating its 17th anniversary, SailTime has more than 29 bases in North America and five in Australia. SailTime members share the use of a professionally managed boat through the use of a unique and proprietary online scheduling system. A monthly membership fee covers the slip fees, maintenance, insurance and operating costs. These memberships offer an attractive alternative to boat ownership. SailTime also offers a generous Ownership Program where the owner receives a monthly income, as well as the benefits of membership and complete professional management of their boat. SailTime also has a significant network of sailing schools, via bases that are certified American Sailing Association (ASA) and Royal Yachting Association (RYA) affiliates. The instruction provided at these locations has been a key component in providing a pathway for members to achieve their goals and dreams for the sport of sailing.

Media Contact:

Matt DeMarge
mdemargel@919marketing.com
919.459.8164

SOURCE SailTime

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