Mister Rogers Documentary 'Won't You Be My Neighbor?' To Benefit Local PBS Stations
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Mister Rogers Documentary 'Won't You Be My Neighbor?' To Benefit Local PBS Stations

Alamo Drafthouse to honor the moving new documentary and the legacy of Fred Rogers with nationwide donation program.

May 18, 2018 // Franchising.com // Austin, TX - Alamo Drafthouse is honored to name the critically acclaimed new documentary from Academy Award-winning filmmaker Morgan Neville, WON'T YOU BE MY NEIGHBOR?, a Drafthouse Recommends selection, a designation placed on films that move, innovate and inspire. To honor the work of the film's subject, Fred Rogers, Alamo Drafthouse theaters nationwide will donate $1 from each WON'T YOU BE MY NEIGHBOR? ticket sold to their local PBS stations. Additionally, throughout the month of May and June, guests who use drafthouse.com and the Alamo app will be able to add an optional PBS donation to any ticket purchase.

"We believe in the message of the film, in Mister Rogers' mission, and in the ongoing work of our friends at PBS KIDS," says Alamo Drafthouse Chief Creative Officer Mike Sherrill. "So we're delighted to team up with our guests to give back to an organization that's benefitted kids and adults for five decades."

Tickets are on sale now for WON'T YOU BE MY NEIGHBOR?, opening in select Alamo Drafthouse markets on June 8th, 2018 and expanding to additional locations throughout the month of June.

20 FEET FROM STARDOM director Morgan Neville's WON'T YOU BE MY NEIGHBOR? is an emotional and in-depth look at a man who truly believed in the value of respect, kindness, and care -- for children, for the disadvantaged, and for everyone. Through the use of extensive archival footage and interviews with family, friends and colleagues, WON'T YOU BE MY NEIGHBOR? tells the story of Fred McFeely Rogers and his life's work. A bullied youth, an ordained minister, an early participant in television's first decade -- these experiences all led to Mister Rogers' Neighborhood, the innovative mix of education and whimsical make-believe that began airing on American public broadcasters fifty years ago.

"I give an expression of care every day to each child, to help him realize that he is unique," said Rogers in a 1969 appearance before a Senate committee to defend federal funding for public broadcasting. "I end the program by saying, 'You've made this day a special day, by just your being you. There's no person in the whole world like you, and I like you, just the way you are.' And I feel that if we in public television can only make it clear that feelings are mentionable and manageable, we will have done a great service for mental health."

For six years Alamo Drafthouse has used the Drafthouse Recommends program to champion great films to the widest possible audience long before awards buzz sets in. Selections have ranged from documentaries (I AM NOT YOUR NEGRO) to foreign gems (THE HANDMAIDEN) to future Oscar winners like CALL ME BY YOUR NAME, GET OUT, and THREE BILLBOARDS OUTSIDE EBBING, MISSOURI. To announce the inclusion of WON'T YOU BE MY NEIGHBOR? in the program, Alamo Drafthouse's creative team produced two videos -- one focusing on why it was selected, and another highlighting an iconic moment in Mister Rogers' history.

WON'T YOU BE MY NEIGHBOR? tickets are on sale now at drafthouse.com and the Alamo app on iOS and Android for the following Alamo Drafthouse markets.

Opening June 8th

  • Dallas, TX | Alamo Drafthouse Cedars
  • San Francisco, CA | Alamo Drafthouse Mission

Opening June 15th

  • Austin, TX | Alamo Drafthouse South Lamar
  • Denver, CO | Alamo Drafthouse Sloans Lake
  • New York, NY | Alamo Drafthouse Brooklyn

Opening June 22nd

  • Austin, TX | Alamo Drafthouse Lakeline
  • Corpus Christi, TX | Alamo Drafthouse Corpus Christi
  • Denver, CO | Alamo Drafthouse Littleton
  • El Paso, TX | Alamo Drafthouse Montecillo
  • Kansas City, MO | Alamo Drafthouse Mainstreet
  • Laredo, TX | Alamo Drafthouse Laredo
  • Lubbock, TX | Alamo Drafthouse Lubbock
  • New Braunfels, TX | Alamo Drafthouse New Braunfels
  • Omaha, NE | Alamo Drafthouse La Vista
  • Phoenix, AZ | Alamo Drafthouse Chandler
  • Raleigh, NC | Alamo Drafthouse Raleigh
  • San Antonio, TX | Alamo Drafthouse Park North
  • Springfield, MO | Alamo Drafthouse Springfield
  • Yonkers, NY | Alamo Drafthouse Yonkers

Facebook: facebook.com/mrrogersmovie
Twitter: twitter.com/mrrogersmovie
Instagram: instagram.com/mrrogersmovie
Website: focusfeatures.com/wont-you-be-my-neighbor

Alamo Drafthouse links
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Twitter: twitter.com/alamodrafthouse
YouTube: youtube.com/alamodrafthouse
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Website: drafthouse.com

About Alamo Drafthouse

Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-one years later, with 32 locations and counting, Alamo Drafthouse has been called "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. Alamo Drafthouse has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. Alamo Drafthouse continues to expand its brand in new and exciting ways, including partnering with the film distribution company NEON, Birth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film.


WON'T YOU BE MY NEIGHBOR? is a documentary about the life and work of Mister Fred Rogers from Academy Award-winning filmmaker Morgan Neville (20 Feet From Stardom). WON'T YOU BE MY NEIGHBOR? takes an intimate look at America's favorite neighbor: Mister Fred Rogers. A portrait of a man whom we all think we know, this documentary is an emotional and moving film that takes you beyond the button-up cardigans, the land of make believe and into the heart of a creative genius, who inspired millions of children with compassion and limitless imagination. The film is produced by Morgan Neville with Caryn Capotosto and Nicholas Ma and is a production of Tremolo Productions and Impact Partners; WON'T YOU BE MY NEIGHBOR? is a Focus Features presentation in association with Independent Lens on PBS.

Media Inquiries:

Brandy Fons
For Alamo Drafthouse
(310) 809-8882

SOURCE Alamo Drafthouse



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