Back Down Under: W Hotels Returns to Sydney in 2020
W Sydney Set to Mark the Third Hotel in Australia Following W Brisbane (Now Open) and W Melbourne (2020)
June 14, 2018 // Franchising.com // Harbouring a long-held crush, W Hotels Worldwide, part of Marriott International, today announced its grand re-entry to the iconic harbour city with the highly-anticipated signing of W Sydney. Built and developed by Grocon and funded by Greaton Group, W Sydney will make waves with its debut slated for 2020. The new-build hotel will be part of ‘The Ribbon’, an electrifying development designed by the award-winning architect HASSEL that will transform Sydney’s skyline on Darling Harbour. With its game-changing Whatever/Whenever service and bold design, W Sydney will shake up the city’s social scene, turning traditional luxury on its head.
“Sydney - with its glamorous energy, cultural diversity and statement architecture - is the perfect match for W Hotels,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Wherever my travels take me, I am asked again and again when W is returning to Sydney, and I am thrilled to finally be able to answer the question. With the long-awaited return of the W brand in Sydney, Australia will now have three W hotels, along with W Brisbane and W Melbourne - demonstrating just how important and exciting this continent is for global travel.”
W Sydney will feature 593 stylish guestrooms, suites and serviced apartments. Guests can spend lazy days or wild nights at the WET DECK®, the brand’s iconic pool deck with shimmering, Insta-worthy views of Darling Harbour. A restaurant serving up local flavors as well as two bars, including the brand’s signature see-and-be-seen Living Room, will round out the hotel’s buzzing cocktail and cuisine scene. W Sydney will also be home to the W brand’s signature AWAY® Spa , as well as a state-of-the-art FIT gym, and 925 square meters of event space (including a grand ballroom) which will set the stage for creative meetings and sparkling social ocassions.
“The boundary breaking approach to luxury from W Hotels is a worldwide phenomenon, and there is no better city than Sydney to shake off convention and shake up the way it’s always been done,” said Richard Crawford, Senior Director Hotel Development, Australia, New Zealand and Pacific, Marriott International. “We are excited to have found the right location and the right partner who shares our vision. The property will be a game-changer for Sydney and an absolute market leader when it comes to luxury hotels in the city.”
The opening of W Sydney will mark the third W in Australia alongside W Brisbane (just opened in June 2018) and W Melbourne (opening 2020). Together with recent openings like W Amman, W Panama and W Shanghai, the Aussie openings will bring W Hotels close to its goal of 75 hotels by the end of 2020. W Sydney will also be part of Marriott International’s rapidly-expanding portfolio of 18 hotels in Australia. The signing of W Sydney marks close to 20 properties under development in Australia including The Ritz-Carlton Melbourne, The Ritz-Carlton Perth, and The Tasman, A Luxury Collection Hotel, Hobart.
For more information, visit www.whotels.com or follow along on Twitter, Instagram and Facebook.
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W Hotels defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
About Marriott International, Inc..
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards® and Starwood Preferred Guest®. For more information, please visit www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
GTI Tourism on behalf of Marriott International
GTI Tourism on behalf of Marriott International
THINK on behalf of W Hotels Worldwide
SOURCE W Hotels Worldwide