Valpak Appoints General Manager to Lead its West Coast Markets
Marketing and sales executive Gabriel Lopez leads Valpak’s business development in Los Angeles, Silicon Valley, San Diego and Seattle
July 10, 2018 // Franchising.com // St. Petersburg, Fla. - Valpak, a leader in direct mail and digital marketing, announced today that it has appointed Gabriel Lopez as General Manager of the company’s West Coast markets, which include Los Angeles, Silicon Valley and San Diego in California, as well as Seattle. Lopez is responsible for Valpak’s sales, operations and business development for the region, and will oversee a team of more than 40 employees, including local sales directors, sales representatives and a regional digital specialist.
“We’re thrilled to have Gabriel leading our West Coast markets,” said Matt Crowley, Valpak’s Executive Vice President - Local Markets. “His extensive local media sales and marketing experience positions our client partners for accelerating success in their markets and beyond. Gabriel joins Valpak with a real recognition of the proven value and synergy of our print and digital advertising solutions.”
Based in Los Angeles, Lopez is a seasoned and innovative marketing and sales executive with more than a decade of local media experience. Prior to joining Valpak, he was the Regional Vice President for YP Marketing Solutions where he managed planning, forecasting and revenue execution for key markets in Texas, including Houston, Austin, San Antonio and Dallas. During his tenure, Lopez led several strategic initiatives and helped achieve the No. 1 ranking among all western regions, as well as the top 10 percent of the firm’s $2 billion sales force for five consecutive years. Early on in his career, Lopez also served as Sales Manager and Internet Sales Manager for AT&T Advertising Solutions.
“Helping businesses grow instills a sense of pride, but what drives me is serving as a catalyst for success,” said Lopez. “As General Manager, I get the opportunity to help team members and business owners fulfill goals, challenge expectations, and see where they draw inspiration. I love to watch others improve in a holistic way - as salespeople, business owners and community leaders.”
A leader in cooperative direct mail, Valpak mails coupons to nearly 37 million demographically targeted households per month in 46 states and three Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital marketing products including Valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 46 states and in three Canadian provinces. Our digital suite of products, including Valpak.com, reaches more than 110 million users.