919 Marketing Announced as Content and Franchise Development Agency of Record for Jasmin & Olivz Mediterranean™
Family-Owned Company Offering Greek-Lebanese Cuisine Launches Aggressive Expansion Plan to Raise Brand Awareness
July 12, 2018 // Franchising.com // CARY, N.C. - Jasmin & Olivz Mediterranean, a popular North Carolina-based fast-casual chain, and 919 Marketing, a leading national franchise content marketing and public relations agency, recently announced a new partnership to grow brand awareness and sell franchises.
Nawwaf Said, Jasmin & Olivz’s CEO, conducted a thorough and comprehensive search for a strategic marketing firm capable of establishing his restaurant chain as a reputable national brand. According to Said, the franchise marketing experts at 919 will create the strategy to grow the company’s national footprint while strengthening brand loyalty.
“We believe 919 Marketing is the perfect strategic partner to help us grow and become a beloved restaurant favorite and a household name,” explained Said. “I’ve been a restaurateur for more than 20 years, creating authentic, yet affordable, quality food. Until now, our family has relied upon a grassroots approach to marketing in the local community,” explained Said. “Franchising is a new chapter for Jasmin & Olivz; we’re going to the next level, which requires a team of people who know how to get results. We believe 919 is the right agency to help us become a household name.”
919 Marketing’s Founder and CEO, David Chapman, is thrilled to partner with Jasmin & Olivz as the restaurant chain is preparing to open the doors to its seventh store in North Raleigh in August. Chapman says it’s the perfect time to launch an aggressive expansion plan through franchising and brand awareness.
“We feel this is a positive and exciting step in the development of an emerging brand. Jasmin & Olivz has a proven track record and impressive growth in North Carolina. Now it’s time to share their delicious food and their brand with the world,” says Chapman. “We’re excited to join Said and his team in the next phase of their journey. We have a shared vision when it comes to achieving success. We’re laser-focused on franchise development, content marketing, and franchisee support. This is the best time to elevate their sales and marketing strategy.”
Jasmin & Olivz’s Mediterranean menu is reminiscent of Said’s home country of Palestine. Each dish is the culinary creation of his beloved wife, whom he met after moving to the U.S. in 1978. He came to America to study electrical engineering and subsequently, earned a graduate degree in computer science before joining the ranks of one of the top global tech companies. A corporate career change and Said’s deep desire to share his culture through food inspired the couple’s first restaurant in 1995.
A decade later, they fine-tuned their concept, establishing intimate restaurant experiences in a mall food court and a pre-existing building vacated by a fast food chain. Neither locations were an ideal fit; however, so Said developed a solution using his engineering roots. He designed and built a better restaurant in Cary, North Carolina - an open kitchen in a fast-casual space that made fresh ingredients the star. Said’s attention to detail was reflected in the new store design, which complimented his staff’s need for ease and speed, his wife’s cooking philosophy, and the overall brand experience. From design to execution, the space remains Said’s flagship restaurant, flanked by five other highly successful locations in Cary, Morrisville and Raleigh.
With standout restaurant spaces near the campuses of Meredith College and North Carolina State University, Jasmin & Olivz is poised to duplicate its winning strategy on a broader scale as an attractive investment for franchisees.
“When we opened our restaurant at NCSU in 2007, it was an instant success,” recalled Said. “While other shops were turning over year after year, we’ve built a loyal customer base. We structure our food in a way where it’s affordable for a student, without compromising the quality professionals seeking healthful alternatives have come to expect. It’s a win-win for everyone. “
For more information about Jasmin & Olivz, please visit https://www.jasminandolivz.com/
For more information about 919 marketing, please visit https://919marketing.com/.
About Jasmin & Olivz
Jasmin & Olivz is a fast-casual restaurant concept founded in 2005 and headquartered in Cary, North Carolina. It is an emerging brand in the Mediterranean food scene. Known for its authentic Greek-Lebanese cuisine, Jasmin & Olivz uses time-honored family recipes and prepares dishes with fresh ingredients. The franchise currently has six locations in North Carolina.
About 919 Marketing
Founded in 1996 and headquartered close to North Carolina's coveted Research Triangle Park, 919 Marketing Company is the leading full-service content marketing agency for franchise brands. 919 has a well-earned reputation for helping franchise companies accelerate national brand awareness, award franchises, increase revenue for franchisees and improve marketing results. We provide high-powered strategic planning, public relations, social media, digital marketing, direct and email campaigns, franchise development support and full creative capabilities - each utilizing proven processes refined over hundreds of client engagements.
SOURCE Jasmin & Olivz Mediterranean and 919 Marketing
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