Your Pie Celebrates 10th Anniversary, Hires New Director of Marketing and Opens Five New Stores during Second Quarter 2018
Original Fast Casual Pizza Brand Expects Continued Growth in Decade Two
July 13, 2018 // Franchising.com // ATHENS, Ga. - Your Pie, the brand that launched the fast casual pizza segment, continued steady growth in the second quarter of 2018, while also celebrating 10 years in business.
Between April 1 and June 30, Your Pie launched in two new markets, Flagstaff, Arizona and Chattanooga, Tennessee. The brand also expanded in its footprint in Coastal Virginia with a new store in Gloucester and opened two new stores south of Atlanta in Fayetteville and LaGrange. These five new additions bring the brand’s total to 56 stores across 19 states. The brand aims to have 75 stores in operation by the end of 2018.
In April, Your Pie celebrated its 10th anniversary. All summer, the brand is running a nationwide promotion to honor its roots as the brand that launched the fast casual pizza industry in the United States. The anniversary promotion includes collectible pizza boxes, a franchise fee giveaway, a Grand Prize trip to Italy and more. Promotion details can be found at www.yourpie.com/expressyourinnerpizza.
“Celebrating family and great pizza is what we are all about, so it seemed fitting to gift our customers - the Your Pie Family - with prizes to celebrate our first decade in business as we look ahead to Decade Two,” said Your Pie Founder and President Drew French. “We are excited to offer unique prizes throughout the summer and send one lucky grand prize winner to Italy to experience the food and culture that inspired us to start Your Pie 10 years ago.”
During the second quarter, Your Pie also welcomed a new Marketing Director, Hassiba (Hassy) Braggs. With more than 15 years of professional marketing experience, Braggs brings a wealth of industry knowledge to the Your Pie family. He has held marketing and brand development roles for national brands such as Outback Steakhouse, LongHorn Steakhouse, Chick-fil-A and ESPN.
As Marketing Director at Your Pie, Braggs will be responsible for developing and implementing Your Pie’s overall marketing strategy and brand development at both the national and store levels, with particular focus on raising brand awareness among new audiences, driving store sales and fueling franchise development.
“Your Pie is thrilled to welcome a marketing expert like Hassy to our corporate team,” said French. “As Your Pie continues to grow throughout the nation, Hassy will lead our marketing team with a vision and strategy that pushes our boundaries. His leadership and experience will increase our momentum as we enter our second decade of offering the best brick oven, customized personal pizza to communities across the United States.”
French founded Your Pie in 2008 with an aim to create a first-of-its-kind restaurant concept offering high quality, brick-oven pizza at incredible speed. While family recipes and Italian culture helped lay the foundation for its processes and exceptional quality, Your Pie has continued to build upon this foundation with new ingredients, innovative recipes and endless choices to create a pizza experience with traditional roots, but a flair all its own.
About Your Pie
Your Pie is the world’s originator of the fast casual, brick oven, customized personal pizza category. The brand was founded by Drew French in 2008 and is inspired by family recipes from the Italian island of Ischia. Your Pie uses hand-tossed dough, fresh ingredients, homemade pizza sauces and salad dressings, and offers vegan, vegetarian and gluten-free pizzas, as well as traditional pizzas. The brand also offers local craft beer, wine and Italian-style gelato pairings. Your Pie has more than 55 locations open across 19 states and nearly 50 locations in development. For more information about Your Pie, please visit www.yourpie.com.
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