Booking Cruises Online Made as Easy as 1, 2, 3 with Updated Consumer Website from Dream Vacations
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Booking Cruises Online Made as Easy as 1, 2, 3 with Updated Consumer Website from Dream Vacations

Consumers can now easily navigate complex promotions.

July 17, 2018 // // Fort Lauderdale, Fla. - Recognizing that communicating, selling and supporting the landscape of complex promotions is a challenge in the cruise industry, home-based travel agency franchise Dream Vacations developed a promotional engine within its consumer travel agency website, which has revolutionized the online cruise shopping experience by simplifying promotions.

“We build technology that provides the most value and that truly matters to our agents and travelers,” said Sandi Szalay, vice president of information technology for Dream Vacations. “Customers are more educated than ever and know about the offers that are available by cruise lines. Our enhanced websites not only display all cruise line offers, but they also provide the capability for customers to choose what offer matters the most to them – and complete their booking online.”

The new promotion-centric websites are the first-of-their-kind in the travel agent industry. They not only present the best prices, but also spell out cruise line promotions and packages, as well as exclusive promotions provided by Dream Vacations such as onboard credits, upgrades and more. Consumers will see rates for promotions qualified down to the stateroom level and which only pertain to them, creating a more personalized web experience. In addition, the new format is more intuitive making it easier than ever to book on any type of device.

There has been a paradigm shift within the cruise industry from a discount-to-fill to a market-to-fill strategy, creating a promotion-rich environment that emphasizes value over savings. Dream Vacations has taken the lead and is truly a trailblazer in building meaningful technology to support this industry-wide shift.

“As travel agents, we are value interpreters for clients and this is more true than ever with how many promotions are in the market,” said Mike Ziegenbalg of Jasper, Ga., who was the 2017 Franchisee of the Year, a member of Dream Vacations’ prestigious Circle of Excellence and Chairman of the IT Committee. “While our websites have always had online booking capabilities, now they can be used as a resource to us and our clients in making promotions easy to understand. This is a definite game-changer and allows me to spend more time providing amazing customer service to my clients instead of explaining promotions.”

Consumers who visit a Dream Vacations website will be able to:

  • view current cruise line promotional offers in detail
  • narrow down cruise options based on product, sailing and category, and
  • have unrivaled ability to independently select and book a cruise based on personal preferences and budget.

About Dream Vacations

Travel agents with the top-ranked home-based travel agency franchise Dream Vacations have the resources to plan and create seamless vacation experiences for their customers while offering the best value. A member of the International Franchise Association, Dream Vacations is part of World Travel Holdings and has received partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans.

Media Contact:

Rachel Shapiro
PR Manager, Dream Vacations

SOURCE Dream Vacations



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