HealthSource Launches New Brand Campaign
Encourages Americans to ‘Do What They Love’
July 19, 2018 // Franchising.com // Cleveland, Ohio - Pain often stops people from doing what they love. HealthSource, America’s leading franchise group of wellness clinics, offering non-surgical and non-prescription treatments to address pain, has launched a campaign encouraging those dealing with pain to fight it and stay active. The integrated branding campaign features cyclists, tennis players, runners, walkers and others in their daily exercise routines. Advertising elements include radio and television spots, digital pre-roll, digital display ads, out-of-home billboards, direct mail, print and exterior window graphics. Co-op funding is covering the cost of broadcast advertising, while all other elements are being paid by a national media buy.
Kieran McCauley, vice president of marketing at HealthSource believes the campaign message will resonate with consumers. “We’ve essentially flipped the focus to active living from pain management,” said McCauley. “People don’t need to be reminded that they have pain, they need to remember what makes them happy, and this campaign shows them how to get into a routine to address and prevent pain – using stretching, massage, progressive rehab, nutritional supplements and spinal manipulation.”
Faction Pictures of Cleveland created the broadcast spots for HealthSource. For the first spot, which will air during the 3rd quarter media buy, the creative production company used captivating visuals and engaging music to tell the story of a mom trying to stay fit through spinning and a wellness plan to address back pain. Future spots will spotlight other patient segments, conditions and services.
Another aspect of the campaign is showcasing natural and holistic ways of treating pain. This is important to many Americans who are increasingly more skeptical of traditional medical approaches as a result of the opioid crisis. Millennials in particular are leery of taking prescriptions, and prefer holistic and homeopathic treatments versus surgery and medications to address chronic pain. Sales for alternative treatments to address chronic pain are growing at a rate of 17.61% in the United States, and will exceed $60 billion by 2025 according to a study by Grand View Research. HealthSource clinics have realized a steady stream of new patients as a result of this trend.
HealthSource, a national holistic care and chiropractic franchise, treats pain throughout the entire body, sciatica, fibromyalgia and other common concerns, and also focuses on pain prevention and nutrition. The company continually implements new treatments and medical advancements, staying on the cutting edge of medicine. HealthSource began franchising in 2006 and has more than 250 domestic and international locations. For more information about HealthSource, visit www.healthsourcechiro.com.