The Pie Hole Solidifies Multi-Unit Franchise Deal For Saudi Arabia
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The Pie Hole Solidifies Multi-Unit Franchise Deal For Saudi Arabia

The Specialty Pie Concept Will Bring Its Sweet & Savory Options To Markets Throughout The Country

August 07, 2018 // // LOS ANGELES, CA - The Pie Hole, the largest and fastest growing gourmet pie and coffee shop in the world, has solidified a multi-unit franchise agreement to bring its signature specialty pies to Saudi Arabia. The deal gives exclusive rights to the territory to local franchisee Abdulrhman Alrajhi, who will begin with a ten-unit development plan. Alrajhi has sights set on opening the first location of The Pie Hole in Saudi Arabia’s skyscraper-rich capital city, Riyadh, but is looking for additional sites in territories throughout the entire country.

Alrajhi is an experienced franchisee who was first introduced to the business by his family, who operated multiple franchised locations for Gloria Jean’s Coffee and It’s A Grind Coffee House. Alrajhi plans to open locations of The Pie Hole in high-traffic areas with high site visibility and accessibility, paying close attention to site strategy and real estate options.

“The Pie Hole is such a unique, innovative, and welcoming concept, and I know their tasty gourmet pies and specialty coffee will be a refreshing addition to the Riyadh food scene, which is currently booming,” said Alrajhi. “The diverse and indulgent menu of sweet and savory pies makes it an attractive option for multiple day-parts, and, by positioning the locations in high-traffic areas, the brand is sure to achieve maximum exposure in this promising new market.”

Started in 2011 by “Pie Mom” Becky Grasley, The Pie Hole was founded to bring Grasley’s four-generations-old family recipes to the masses. Every menu item is made from scratch and by-hand, featuring both traditional and modern pie flavors of the sweet and savory variety. Menu mainstays include their signature Earl Grey Tea Pie, Mom’s Apple Crumble, Mac ‘n Cheese Pot Pie, Cereal Killer Cheesecake, and more, as well as seasonally rotating selections. The Pie Hole also features its own exclusive line of Fair Trade coffee beans, which are used to create crafted coffee and hand-pulled espresso drinks at all locations.

The handmade pie concept currently operates eight locations across Southern California and three locations in Tokyo, Japan. The Pie Hole is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and The Halal Guys, as their exclusive franchise development partner to grow the brand. They are currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets across the globe.

About The Pie Hole

Inspired by afternoons spent making pie with her family, “Pie Mom” Becky Grasley opened The Pie Hole in 2011 to share her generations-old family pie recipes with a new community. Serving sweet dessert pies, savory pot pies, and an exclusive line of The Pie Hole Fair Trade coffees, The Pie Hole offers delicious, distinctive flavors made with premium ingredients. The Pie Hole’s unique creations are available for breakfast, lunch, dinner and late night, along with the ability to accommodate large orders, corporate parties, and weddings. The Pie Hole has gained wide recognition, including being named “Top 12 Best Pies in America” by Conde Nast Traveler, “24 Of The Most Delicious Pies In America” by Buzzfeed, “The 22 best desserts in all of LA” by Refinery29, “50 Things You Need To Eat In LA Before You Die” by Spoon University, and was featured on The Cooking Channel Unique Eats. For more information on The Pie Hole, visit

About Fransmart

Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, The Halal Guys, and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth - as of 2017, more than 1,000 new restaurants are in development across their current portfolio.

Media Contact:

Jenna Satariano
Ajenda Public Relations

SOURCE The Pie Hole



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