Slapfish Unveils First Orlando Location
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Slapfish Unveils First Orlando Location

Nation's Fastest Growing Seafood Restaurant Shines in Florida

August 15, 2018 // // Slapfish, a modern seafood restaurant serving craveable, well-sourced dishes in a fast casual setting, announces its first location in the sunshine state. Opening its doors in early October, Slapfish will be located at 783 N. Alafaya Trail in the Waterford Lakes Town Center, continuing to spread its brand of flippin' honest seafood from coast-to-coast.

The Slapfish restaurants in Florida are owned and operated by father-and-son duo Brandon and Charles Bengel, and Les Hatter, bringing decades of experience expanding QSR concepts to new Florida markets. With plans to open ten additional restaurants throughout the state within the next five years, and 40 locations total, the seasoned trio looks forward to making Slapfish a staple for both Floridians and visitors alike.

"Orlando's unique mix of residents and tourists, easy access to shorelines, and bounty of both gulf and Atlantic seafood, makes for a strong entry into an untapped market," says President, Brandon Bengel. "When retail space became available in Orlando's largest open-air shopping destination - Waterford Lakes Town Center - we knew it would be the perfect first location to introduce an original concept like Slapfish to our community, and we cannot wait to change the way locals experience seafood."

Known for drool-worthy dishes such as the Clobster Grilled Cheese, Chowder Fries, Fish n Chip Burger and the Lobster Grinder, the chef-driven eatery has created a niche in the marketplace. Founded as a seafood shack-inspired food truck in 2011, Slapfish brings a truly refreshing approach to sourcing and menu development. The flourishing concept has quickly expanded into 14 brick-and-mortar locations throughout California, New Mexico, Utah and Maryland with over 150 locations in development both domestically and internationally, catering to the worldwide demand for high quality, well-managed seafood in a relaxed setting.

For more information on Slapfish, visit To learn about franchising opportunities, visit

About Slapfish

Slapfish is an honest flippin' seafood brand serving craveable, well-sourced dishes in a fast casual setting. Founded by a team of seafood 'nerds' and enthusiasts including founder and CEO, Chef Andrew Gruel, Slapfish brings a truly refreshing and honest approach to sourcing and a fresh, exciting menu that rotates daily. As the only fast casual seafood restaurant providing guests with transparency and authenticity, Slapfish's philosophy is rooted in passion and purpose, with the goal of creating meaningful experiences for guests and saving the oceans one Lobster Grinder at a time. The brand currently has 14 units open, with over 150 more locations in development both domestically and internationally.

As the nation's fastest growing seafood restaurant and largest fast casual seafood concept, Slapfish has received numerous accolades, most recently coming in at number 11 in the "2018 Fast Casual Top 100 Movers & Shakers" list. Chef Gruel has also received top honors in Restaurant Hospitality's "18 Innovators to Watch in 2017", and in Nation's Restaurant News' "2017 Power List".



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