Smoothie King Chooses Rodgers Townsend After Review
August 29, 2018 // Franchising.com // DALLAS - Smoothie King Franchises Inc., the nation’s original and leading smoothie franchise company, has named Rodgers Townsend, part of Omnicom Group, its creative agency of record after a competitive review led by Dallas-based consultancy Mitchell & McCue.
On track to open their 1,000th location this August, Smoothie King has reimagined its stores and refocused the menu around its Cleaner Blending initiative, removing added sugar, artificial flavors, colors and preservatives while adding more whole fruits and vegetables to support guests’ healthy, active lifestyles.
“This is a dynamic time of growth and positive change for the Smoothie King brand, and we needed a creative partner that truly comprehends our mission, our guests’ needs and how to relaunch our legacy brand,” said Smoothie King Chief Marketing Officer Jennifer Herskind. “Rodgers Townsend showed us they not only understand our vision to be an integral part of every health and fitness journey, but can also bring it to life for existing and new guests. We are confident that together we are going to transform the smoothie category and inspire people to live a healthy and active lifestyle.”
Andrew Dauska, CEO of Rodgers Townsend, said: “Built on the vision of Cleaner Blending and its move to a new corporate headquarters in Dallas, Smoothie King is on the precipice of its next burst of growth. We were inspired by CEO Wan Kim’s commitment to a healthier, happier world and energized by the experience and infectious enthusiasm of the management team. It’s rare, but occasionally stars do align.”
Founded in 1996, Rodgers Townsend is an integrated advertising agency based in St. Louis, Missouri. With five consecutive years of national ADDY recognition, a prestigious D&AD pencil in May and consistently chosen as a Top Workplace in St. Louis, Rodgers Townsend carries great momentum into the back half of 2018.
“It’s an exciting time for both Rodgers Townsend and Smoothie King. Andrew and I are exceedingly proud to be leading a hungry, talented team into a future ripe with possibilities,” said Mike McCormick, Chief Creative Officer at Rodgers Townsend. “Our teams’ chemistry was special from the beginning, and we can’t wait to add our strategic and creative talent to the Smoothie King recipe for success.”
About Smoothie King Franchises Inc.
Smoothie King Franchises Inc., the original U.S. smoothie franchise, is a privately held, Dallas area-based franchise company with 1,000 units worldwide. It was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a delicious way, and today, it continues its “Smoothies With A Purpose” mission through its Cleaner Blending initiative that focuses on more whole fruits and vegetables while removing all added sugars and artificial flavors, colors and preservatives. The franchise is currently ranked No. 1 by Entrepreneur magazine in the juice bar category for the 25th year and No. 35 overall on the 2017 Franchise 500 list, and also offers retail products that include sports beverages, energy bars, vitamins, supplements and more. Visit www.smoothieking.com, on Facebook at www.facebook.com/SmoothieKing and Instagram at www.instagram.com/SmoothieKing.
About Rodgers Townsend
Here to Dare & Delight, Rodgers Townsend is a creatively driven, results-obsessed agency headquartered in St. Louis. Relentlessly strategic, Rodgers Townsend produces highly effective advertising, design, 1:1, CRM, digital and social content, brand identity and websites. With a disciplined, hyper-targeted approach, we’ve been helping brands like AT&T, State Farm Insurance, Enterprise Rent-A-Car, Luxco Spirits, Schnuck Markets, Spectrum Brands and St. Louis University achieve more with less for more than 20 years. Part of the Omnicom Group Inc. (NYSE: OMC) and DDB global network.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
VP/Director of Talent and Agency Relations
SOURCE Smoothie King Franchises Inc.