Moe's Southwest Grill® Announces New Leadership for Marketing and Operations
September 14, 2018 // Franchising.com // ATLANTA, GA - Moe’s Southwest Grill®, a leading fast casual restaurant franchise, announces new leadership for marketing and operations - Verchele Wiggins Roberts has been appointed to Marketing Vice President and Jonathon Gilliam to Operations Vice President.
Verchele Wiggins Roberts, Vice President, Marketing
Responsible for driving multi-channel global marketing strategy to increase brand relevance and engagement, Verchele is additionally leading culinary innovation to develop new products and build on existing platforms.
Most recently, Verchele was the Marketing Vice President at United Services Automobile Association (USAA) where she led national advertising campaigns, content marketing and creative development for all lines of business. Prior to USAA, Verchele spent 14 years at InterContinental Hotels Group (IHG) where she led global marketing and branding efforts for some of the world’s largest hotel brands including Holiday Inn and Holiday Inn Express. Verchele began her brand management and marketing career at Proctor & Gamble (P&G) working on household brands including Vicks, Crest and Scope.
“Joining the Moe’s Southwest Grill brand is an exciting opportunity to market a consumer brand with strong brand equity and an existing loyal fan base,” said Verchele Wiggins Roberts. “I look forward to leading an incredible team to capitalize on our unique positioning in the segment through digital marketing and brand engagement.”
Jonathon Gilliam, Vice President, Operations
Jonathon Gilliam joins Moe’s as Vice President of Operations to lead company and franchised operations as well as training across the brand’s portfolio. Jonathon will support our franchise system with continuous operations improvements including product quality, consumer experience and best in class training programs.
Jonathon previously served as the Operations Vice President at SusieCakes where he led culinary and guest services operations. In addition, during a 10-year career at Jamba Juice, Jonathon held several operations leadership positions where he built international training, operation and marketing functions from the ground up while driving significant brand growth.
“It’s an exciting time to be in the fast casual restaurant industry and I’m thrilled to join Moe’s Southwest Grill on this journey,” said Jonathon Gilliam. ”Moe’s has a group of dedicated franchisees and operators that are passionate about the brand and I look forward to working with them as we continue to grow the portfolio in current and new markets.”
Moe’s Southwest Grill has been serving craveable southwestern food since 2000. Our fans know us for the unique and fun “Welcome to Moes!” greeting, famous queso and free chips and salsa with every order - just to name a few. To stay connected to all things Moe's, follow the brand on Facebook, Instagram and Twitter. To find the nearest location to you, visit www.moes.com.
About Moe's Southwest Grill®
Welcome to Moe's!® Founded in 2000 and based in Atlanta, GA, Moe's Southwest Grill® is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe's has an extensive variety of menu items to please the entire family - from burritos to specialty items like quesadillas, nachos and stacks. Whether you visit one of our 700 franchised locations or have us cater your next event, free chips and salsa come with every order, and each restaurant has a salsa bar and serves our famous queso. Moe's Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category for two years in a row based on the 2016 and 2017 Harris Poll EquiTrend® Studies. Check us out online at www.moes.com to find a store near you, and then connect with us on Instagram, Twitter and Facebook.
SOURCE Moe's Southwest Grill®