Modern Acupuncture Embarks On National “Let’s Tingle” Movement To Elevate Acupuncture In The U.S.
Nation’s First Acupuncture Franchise Exceeds 70,000 Patient Visits Among First 29 Locations in Under Two Years, Plans to Double That in the Next 6 Months Through Movement
October 01, 2018 // Franchising.com // SCOTTSDALE, Ariz. - Modern Acupuncture™, the first acupuncture franchise and one of the fastest growing franchises in the world, announced today the launch of its national movement to improve lives through acupuncture. The company has already surpassed 70,000 patient visits among its first 29 locations and plans to double that number in the next six months as part of the movement.
“Modern Acupuncture has already changed thousands of lives across the country and we want to do more of that,” said Modern Acupuncture CEO Matt Hale. “That’s what is behind our new movement: Let’s Tingle. It’s time to propel acupuncture into the 21st-century mindset. Modern Acupuncture is more than just health, more than the feeling of relief, and more than the rejuvenation of beauty. It’s a state of well-being. Let’s Tingle is our movement to make an impact on as many people as possible.”
The “Let’s Tingle” movement features new attention-grabbing creative with original photography that is meant to capture attention and spark conversation. Modern Acupuncture’s key messaging is to provide a non-tox beauty regimen and a natural and non-pharmaceutical way to deal with pain and stress. The concept was created by New York-based movement marketing agency StrawberryFrog, founded by Scott Goodson. The StrawberryFrog team devised a modern branding, brand-purpose and movement marketing strategy in advertising, in-store, and mobile by building on its award-winning branding and advertising expertise for other start-up franchise companies such as European Wax Center. The print, digital, in-store, and the outdoor ad campaign for Modern Acupuncture uses images shot by famous Swedish photographer Henrik Halvarsson known for his work with H&M.
Since the creation of the flourishing brand in August 2016, the co-founders have worked strategically to sell licenses to experienced regional developers and franchisees with a proven track record. To date, 488 regional developer licenses have been awarded as well as 140 franchise licenses. The company has 29 operating locations across the country with at least 15 more slated to open by year end. Although it’s still a young company, Modern Acupuncture has generated over $7 million in gross revenue since inception.
Combining a healing form that has been validated by thousands of years of practice with a modern, clean and spa-like environment, Modern Acupuncture provides guests with a peaceful sanctuary that they can make part of their regular routine. The company offers both traditional and cosmetic acupuncture administered by licensed acupuncturists who utilize needle therapy on nodes to increase blood flow, but unlike typical acupuncture, does not require the removal of any clothing to access full-body health; treatments are performed on feet, legs, arms and face.
Despite the World Health Organization naming acupuncture the fastest growing healthcare segment in the world, the current job climate isn’t encouraging: five years after graduating, 50 percent of licensed acupuncturists are not in an active acupuncture practice due to a lack of career opportunities. Now, with the massive marketing effort behind Modern Acupuncture, that job market has improved and will continue to grow stronger. The company already employs more than 70 licensed acupuncturists across the country and plans to employ nearly 2,000 additional acupuncturists.
“This movement is so much larger than Modern Acupuncture,” said co-founder Stephen Gubernick. “It’s about encouraging people to feel better and be healthier through acupuncture, and it’s about creating meaningful and lucrative careers for people who are passionate about making lives better. From chronic sleep disorders to severe back pain, to debilitating migraines to PTSD and much more; acupuncture is a viable alternative that we want everyone to know about.”
About Modern Acupuncture™
Modern Acupuncture™ is a franchise concept transforming the alternative medicine market and acupuncture industry. Offering an approachable, natural pathway, validated by thousands of years of practice to better health and wellbeing, Modern Acupuncture™ is the first franchise to deliver the natural health and cosmetic benefits of acupuncture in a retreat-like setting in highly accessible neighborhood locations across the country. Founded in 2016 and based in Scottsdale, Ariz., Modern Acupuncture™ currently offers area developer and franchisee opportunities to qualifying entrepreneurs. ACU Development, LLC is the franchisor of MA Modern Acupuncture™ franchise locations and an operator in some states. In California, Florida, Kansas, New Jersey, Nevada, Oregon, Tennessee, and Washington, ACU Development, LLC and its franchisees provide management services to affiliated professional acupuncture practices. For more information, please visit www.modacu.com or call (480) 999-5505.
Partner, President of Public Relations
SOURCE Modern Acupuncture™