Athletic Republic Strengthens Leadership Team, Signs New Executive
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Athletic Republic Strengthens Leadership Team, Signs New Executive

Leader in Sports Performance Training Announces Tommy Auger as New Chief Financial Officer

PARK CITY, Utah - Oct. 8, 2018 // PRNewswire // - Athletic Republic, the leading sports performance training franchise, has hired Tommy Auger as the company's Chief Financial Officer (CFO). Auger fits Athletic Republic's versatile game plan as a former college athlete, youth athletics coach and seasoned franchise executive. With this addition, Athletic Republic gains additional leadership experience and expertise to support its strategic goals while maximizing its short- and long-term growth strategy.

Auger served as the CFO, Chief Accounting Officer (CAO), and Sr. Vice President for AlphaGraphics, Inc. (AlphaGraphics) a Salt Lake City-based franchise of more than 280 U.S. and International independently owned and operated marketing service providers with full-service print shops. During his seven years with AlphaGraphics, Auger supervised all aspects of accounting and reporting as well as managed the legal, compliance and HR departmental teams.

"Tommy brings a one-two punch of business expertise and finance leadership to our growing sports community," said Athletic Republic CEO Charlie Graves. "He is a seasoned veteran who has the skills, experience and proven track record to help us capitalize on new opportunities to accelerate growth. He knows the X's and O's that match the foundation of everything we do at Athletic Republic."

Now as a key member of our Senior Leadership Team at Athletic Republic, Auger's day-to-day responsibility will include planning, implementing, managing and controlling all financial-related activities, including being directly responsible for accounting, finance, forecasting, deal analysis and negotiations. Prior to his AlphaGraphics franchising role, Auger also worked for three of the "Big Four" accounting firms – Deloitte, Arthur Andersen, and KPMG and serviced certain franchising clients as well.

"I was drawn to Athletic Republic because of the company's tremendous overlap in the franchise and athletic space. As a former college basketball and soccer player as well as a youth athletics coach, I understand the importance of speed, agility and endurance. I am passionate about the franchise business model and believe my experience with AlphaGraphics during its sales and unit count growth offers a great parallel to Athletic Republic," said Auger.

Athletic Republic trains athletes of all ages and abilities from youth and high school sports to professional athletes. Using the "Test-Teach-Train" approach, Athletic Republic trainers can plan the right workout for each athlete, every visit. This, combined with proprietary equipment and technology, has been used to train more than one million athletes to improve their speed, power, agility and stamina to help them achieve their individual goals. Equal parts of the $85 billion boutique fitness industry and $7 billion sports training industry, Athletic Republic differentiates itself with its individualized training programs that are rooted in science and backed by 28 years of evidence-based results.

About Athletic Republic

Athletic Republic is the nation's leading sports performance training franchise with 115 locations and more than one million athletes trained. It is the premier destination for individualized, sport-specific training for athletes of all ages and abilities. Athletic Republic is rooted in science and uses its proven "Test-Teach-Train" philosophy alongside proprietary equipment and technology to help athletes improve their speed, power, agility and stamina. Headquartered in Park City, Utah, Athletic Republic is quickly growing with plans to add 100 franchise locations within the next three years. For more information, visit

Media Contact:

Matt Siegler
Fishman PR

SOURCE Athletic Republic



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