PROSE Brand Launch Video Wins Rocky Mountain Emmy Award

October 09, 2018 // // PHOENIX – PROSE, the healthy and enriching hand and foot care brand, announced today its brand launch video, created by Phoenix-based agency LAVIDGE, won an Emmy at the recently held 41st Annual Rocky Mountain Emmy Awards at the Chateau Luxe in Phoenix. The Annual Rocky Mountain Emmy Awards recognizes broadcast professionals of all disciplines of the creative industry and is a division of the National Academy of Television Arts and Sciences.

PROSE and LAVIDGE partnered together to create a lively and engaging animated video that spotlights the brand’s devotion to hands and feet and everything that they accomplish for people every day.

“We set out to create a model and a brand that focuses on delivering healthy and beautiful experiences for our PROSE members and guests and one that also takes care of the people who perform this important work," Dave Crisalli, PROSE Founder & CEO, said. "On behalf of our franchisees and their great employees, we are extremely honored our young brand, which is transforming the industry and elevating the consumer experience, is receiving recognition at the highest level.”

The cornerstone of PROSE’s creation is the commitment to designing a better way to healthy and beautiful hands and feet every day. The brand is delivering measures to ensure each state-of-the-art PROSE boutique is comfortable, clean and has a suite of carefully curated products designed to be natural and results-driven. This includes the use of industry-leading sterilization techniques, non-toxic, hypoallergenic products and an inspiring space that is free of overwhelming smells. Attention has been paid to every detail to make the space more guest-friendly – from personal phone plugs, purse hooks, customized pedicure chairs, freshly made hydrating and nourishing refreshments to blankets to cozy up in while getting their nails done. Guests have over 200 nail polish colors from the highest-quality global brands to choose from as well as add on glitter options for an extra sparkle.


Headquartered in Phoenix, Arizona, PROSE is a nail boutique that has designed a better way to care for hands and feet. Through its sleek and smart design, PROSE elevates the member and guest experience by focusing on consistently being healthy, on-trend, comfortable and clean. The boutique brings healthy relief to hands and feet by only using high-quality, non-toxic and hypoallergenic products that are expertly applied by professional artists. The PROSE experience is relaxing, results-driven and free of overwhelming smells. Through its risk-free and affordable membership program, PROSE provides guests a unique option to receive services with savings for themselves, family and friends. The lifestyle brand also focuses on elevating the profession of its artists by creating a healthy culture that rewards and respects their artisanal talents. For additional information, visit


Meet LAVIDGE, we’re an employee-owned ad agency specializing in discovering and communicating insights which engage, motivate and inspire. From building brand awareness to driving revenue, from positioning thought leaders to enhancing perceptions, it's why we do what we do. Our unified marketing approach encompasses advertising, public relations, and digital marketing. And we've been doing it successfully since 1982 for clients in healthcare, real estate, education, technology, sports marketing, personal care, food service, and government. Intrigued? Visit us at and get social with us on Facebook, Twitter, Instagram, and LinkedIn.




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