Slapfish Arrives in Orlando with Plans to Expand Across the State
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Slapfish Arrives in Orlando with Plans to Expand Across the State

The popular fast-casual seafood restaurant is making a splash in Orlando, opening its first of many anticipated Florida locations.

October 12, 2018 // // ORLANDO, FLORIDA - Slapfish, the largest and fastest growing fast-casual seafood restaurant in North America, has announced a multi-unit deal with experienced franchisees, father-and-son duo Brandon and Charles Bengel, and Les Hatter to bring the brand’s mouthwatering, Instagram-worthy dishes and proven concept to communities across Florida, starting with Orlando.

“Operating in the fast-casual burger segment for many years, we know that with an oversaturation of brands offering sandwiches and burgers, it can be difficult to expand and find prime real estate within that segment,” said Hatter, Franchisee. “In addition to offering high-quality, sustainable seafood, Slapfish has little competition in the fast-casual seafood segment, creating incredible opportunities for franchisees looking to expand their portfolio. We are so confident in the success of the brand we have invested in franchising rights across the state.”

Orlando will be the first of many Slapfish locations in Florida as the restaurant continues to expand. There are more than 150 Slapfish locations in development nationwide.

Founded by celebrity chef Andrew Gruel in 2011, Slapfish started as a food truck in California offering boat-to-plate cuisine. Since that time, it has grown to more than 14 brick-and-mortar locations from East Coast to West Coast. With a fresh attitude, simple flavors and a healthy smack of gourmet, Slapfish has made sustainable American seafood approachable and affordable. Signature menu items include the ‘lobsticle,’ Baja mahi sandwich and house-made, original dipping sauces. The fast-growing brand was featured in Food & Wine Magazine as one of the “7 Most Eco-Minded Restaurants,” named one of the “Best Restaurants for Lobster in Orange County” and has also been featured on the Food Network, PBS and The Today Show.

“Seafood consumption is increasing thanks in part to its great taste and an increased understanding of its health benefits. We’re offering a solution to that increased demand while seeking to redefine the entire seafood dining experience,” said Chef Andrew Gruel, founder and CEO of Slapfish. “Planting roots in Orlando is a meaningful step in our quest to reach seafood-lovers all over the country. Brandon, Charles, and Les are business-savvy, experienced restauranteurs, making them the ideal team to bring Slapfish to Florida, starting in Orlando.”

The first Slapfish location in Florida will be located at 783 N. Alafaya Trail and the new 2,500 square foot location, adjacent to the popular Waterford Lakes Town Center movie theatre, will be giving away 100 free lobster rolls on opening day.

Slapfish has partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand in major U.S. markets. To learn more about franchising with Slapfish visit and stay up-to-date on the latest happenings on Facebook at, Twitter at and Instagram at

About Slapfish

Slapfish was established in 2011 by Chef Andrew Gruel as a food truck in California, focused on serving fresh, honest seafood. The concept has since become the fastest growing fast-casual seafood restaurant in North America, with over 14 brick-and-mortar locations and more than 150 in development. Known for its emphasis on sustainability and conservation, Slapfish is on a mission to, “make seafood sexy again,” at an affordable price. The brand has been featured on Food Network, PBS and Food & Wine, just to name a few. For more information about Slapfish, visit, Facebook at, Twitter at and Instagram at

About Fransmart

Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth - as of 2015, over 1,000 new restaurants are in development across their current portfolio.

SOURCE Slapfish



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