Cans Let Wine-Lovers 'Roam' Away from Home
7-Eleven Introduces Roamer, Its First Canned Wine for People on the Go
IRVING, Texas - Dec. 11, 2018 // PRNewswire // - No wine glasses? No problem! 7-Eleven, Inc. introduces its first canned wine - Roamer. Great for on-the-go wine drinkers, Roamer is available in chardonnay and rosé.
The Roamer Syrah-based rosé is a dry, fruit-driven wine with hints of strawberry and raspberry, making it a crisp, easy-drinking rosé. The Roamer chardonnay has an oak influence, with bright tropical and citrus fruits that add to its bright acidity.
According to an industry study released this year, growth of canned wines in the United States surpassed any other type of alternative wine packaging. While glass bottles still hold the vast majority of wine sales, canned wines sales surged 43 percent from June 2017 to June 2018 totaling a $45 million business, according to Nielsen.
"The name, Roamer, reflects how we think people will enjoy this new wine - while they're out and attending concerts, picnics or spending a day at the beach," said Tim Cogil, 7-Eleven senior director of private brands. "For wine-lovers, bringing along their favorite beverage requires bringing a bottle, corkscrew and glasses. Now, Roamer wine can share the ice chest with canned beer and soda with no additional wine paraphernalia needed. That's not to say it isn't great to drink at home too! Either way, it's another way 7-Eleven is offering convenience to its customers."
Roamer joins perennially popular Yosemite Road wine which celebrates its 10th anniversary in 2019. In 2005 when Yosemite Road was introduced it was the first international launch of a wine brand, simultaneously hitting shelves in the U.S. and Japan.
In 2017, 7-Eleven added the Trojan Horse Chardonnay and Pinot Grigio wines to the company's wine portfolio. The two varietals were the first to carry vintage dating and California appellations, designating that all grapes were grown in California and harvested the same year.
Earlier this year, the world's largest convenience retailer entered the premium wine market with an affordably priced option, Voyager Point®. The Voyager Point premium Cabernet Sauvignon, Red Blend and Sauvignon Blanc wines are from notable growing regions known for their winemaking traditions: California and Marlborough, New Zealand.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
SOURCE 7-Eleven, Inc.