Buff City Soap Cleans Up Germantown
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Buff City Soap Cleans Up Germantown

January 25, 2019 // Franchising.com // Memphis, Tenn. - Germantown is getting squeaky clean. Buff City Soap - the Southern-based lifestyle brand changing the way people buy their everyday soap by providing plant-based alternatives - is opening in Germantown in February.

Located at 1730 S. Germantown Rd., the 1,250 square foot shop houses a retail store and manufacturing Makery where employees handcraft soaps in front of customers. The new shop is owned and operated by father and son duo Rudy and Kevin Herzke.

“We are thrilled to bring Buff City Soap’s plant-based alternatives to our community. Buff City Soap is unlike any other brand out there,” said Kevin Herzke. “With both a retail shop and makeryunder one roof, our customers can customize soaps and see each product being handcrafted by employees in store, creating an interactive and engaging experience for customers from the moment they walk into the store to when they use their soap at home.” The Germantown natives also own an insurance business, and bring with them their knowledge and experience of being successful business owners in to the retail space.

“Buff City Soap’s commitment to providing a fun and safe product resonated with us and we connected with the brand’s mission,” said Rudy. “Our plant-based products give customers the freedom to not worry about the products they are using. We have seen how people resonate strongly with Buff City in Memphis, and we know the community of Germantown will too.”

Founded in 2013, Buff City Soap started when Brad Kellum, a former firefighter paramedic discovered that his every day store-bought soap was packed with cow fat and other synthetic materials. He, along with his girlfriend and cofounder Jennifer Ziemianin, a registered nurse, began experimenting with a plant-based alternative in their garage.

Now, the brand offers traditional soap bars, along with a men’s care product line, plant-based laundry detergent, pet care products and other accessories. Each shop includes a Makery, where employees handcraft each product in-store. Customers can customize their products. Furthering its customization promise, the shops host birthday parties, bachelorette nights and other events, and launched a subscription box service.

“As Buff City Soap continues to expand and bring our plant-based alternative soaps to new communities, we take pride in finding the perfect franchise partners who will bring Buff City Soap to their communities,” said Kellum. “We are ecstatic to support Rudy and Kevin in their first shop opening and have no doubt they will succeed.”

Buff City Soap has 13 locations open in five states, including Tennessee, Colorado, Alabama, Mississippi and Florida. There are currently 20 additional stores in various stages of development. To augment the brand’s growth, Buff City Soap is seeking passionate franchise partners who share the brand’s vision. Including a franchise fee of $50,000, the total investment to open a Buff City Soap shop is $235,000-$320,000. The average shop is 1,800 square feet and employs five-six part- and full-time employees.

About Buff City Soap

Founded in 2013 and franchising since 2018, Buff City Soap is a Southern-based lifestyle brand disrupting the way people buy every day soap. The brand’s Makeries house a manufacturing and retail business under one roof, where customers customize soaps and see employees handcraft the products in-store. Buff City Soap has 13 shops open in five states with 20 additional locations in various stages of development. For more information visit www.buffcitysoap.com.

Media Contact:

Josephine B. Mallari
Franchise Elevator PR
(847) 239-8169

SOURCE Buff City Soap



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