Sophos Marketing To Provide Digital Advertising For Global CoWorking Franchise Venture X
Award-winning Coworking Franchise Joins Rapidly Expanding List of New Clients
March 20, 2019 // Franchising.com // PLANO, Texas - Venture X®, a global shared workspace franchise, has teamed up with North Texas digital advertising agency Sophos Marketing to enhance localized brand awareness. Moving forward, all Venture X franchises will have advertising support via Sophos Marketing’s proprietary digital display advertising platform.
“Several of our locations have been using Sophos Marketing’s technology to build awareness and grow their businesses,” said Jason Anderson, President of Venture X. “Based on the results at those locations, we wanted to ensure all franchisees would receive the same benefits.”
Sophos Marketing - which is headquartered in a Venture X location in Plano, Texas - offers an affordable, highly-targeted alternative to traditional digital advertising solutions. Founded by Aditya Varanasi in 2016, who spent 14 years in Marketing and Product Development at PepsiCo, Sophos Marketing helps businesses of all sizes build localized awareness where broadcast and print, for example, may be less effective or cost-prohibitive.
“We are bringing the future of digital advertising and the future of co-working together,” said Varanasi. “We have benefited from the way Venture X can uniquely support their members because each location is run by entrepreneurs. It is a natural fit to be working together because our platform will allow Venture X to showcase their modern workspace consisting of open layouts, natural lighting and concierge-style amenities at each location.”
A relationship with Venture X is a natural fit, as the company looks to increase awareness of its award-winning coworking space among local entrepreneurs, business owners, and others searching for shared workspaces.
Today’s announcement marks the latest addition to Sophos Marketing’s diverse clientele. From local businesses, doctors, restaurants, and franchises, to the major brands like the University of North Texas and ESPN, over 100 brands use the agency’s subscription-based service.
"Our mission is to level the playing field between large companies and localized or niche businesses by utilizing the latest in digital display advertising technology,” said Varanasi “This allows us to build awareness in ways other media can't, and gives our clients an affordable way to maximize advertising reach.”
About Sophos Marketing
Established by Aditya Varanasi in 2016, Sophos Marketing operates under a simple principle: Make awareness advertising affordable. The company designs custom, animated HTML5 ads for all its clients, which come with a guarantee of 100,000 ad impressions per month. Creative development, media planning, buying and placement is handled in-house. True to their mission, Sophos Marketing offers these services for an all-inclusive rate of $299 per month.
About Venture X
Venture X is a membership-based, shared workspace and community that is a blend of boutique hotel and modern office styles with a high level of design that feels professional and welcoming. We are designing beautiful spaces and developing an environment and community that people love coming to work to every day. Venture X is a member of United Franchise Group, a group of affiliated companies and brands, and has been recognized by Inc. as one of the best co-working spaces in the United States. The brand anticipates having 100 locations sold by the end of 2019. For more information about locations visit www.VentureX.com.
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