IHG® Celebrates the Opening of the 100th Holiday Inn® Open Lobby in Europe
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IHG® Celebrates the Opening of the 100th Holiday Inn® Open Lobby in Europe

IHG opens 100th Open Lobby at Holiday Inn Belfast City Centre, celebrating the momentum behind the revitalised brand

April 08, 2019 // Franchising.com // IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, today announced a milestone for the Holiday Inn® brand, with the opening of the 100th ‘Open Lobby’ as part of roll-out of the Europe wide concept.

Since launching Open Lobby in 2012, Holiday Inn continues to undergo its biggest brand transformation in 20 years, showcasing IHG’s commitment to reinvigorate an iconic brand and their passion for innovation.

The Holiday Inn brand is one of the most recognised hotel brands across the globe and one of the biggest brands within IHG’s evolving portfolio, offering warm and friendly service since 1952. IHG unveiled Open Lobby, a concept to transform the traditional hotel lobby format by combining all public spaces, from the reception area, to the restaurant, bar and lounge into one open, cohesive space, while refreshing the design to give it a contemporary feel. The Open Lobby concept is based on understanding how people use space at home to give guests the most flexibility, whether they’re looking to eat, relax, work, or have fun in one space.

Open Lobby is part of IHG’s initiative to strengthen the Holiday Inn brand by providing guests with a consistent experience throughout all Holiday Inn properties within Europe. The concept has received highly positive guest feedback as well as driving financial benefits for IHG’s Owners, including a strong uplift in Food & Beverage revenue.

The opening of the 100th Open Lobby at Holiday Inn Belfast City Centre marks a milestone in the roll-out of concept across Europe. There has been an increase in the momentum behind Open Lobby throughout 2018 into 2019 with 80% of Holiday Inn hotels in Europe now committed to refurbishment.

  • Karin Sheppard, Managing Director, Europe commented: “The opening of the 100th Open Lobby is an amazing achievement. Open Lobby was created to ensure that we drive much more consistency in the guest experience and build loyalty across Europe. It is exciting to hear how much guests love the new space and see the quantifiable results for our Owners.”
  • Rajesh Rana, Director, Andras House Hotels, commented: “We’ve had so much support from IHG during the design and renovation of the Open Lobby and since we’ve finished it, positive guest feedback has just gone through the roof. They absolutely love it. It’s really great to see the guests moving through all the different spaces and zones the way they were designed to be used.”

IHG has 283 Holiday Inn hotels (over 46,000 rooms) open across Europe – and 39 hotels in the pipeline*.

*Figures as at 31 December 2018

About IHG®

IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 5,600 hotels and approximately 837,000 guest rooms in more than 100 countries, with more than 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

In February 2019, IHG acquired Six Senses Hotels Resorts Spas, adding 16 hotels (1,347 rooms) to its system and 18 hotels to its development pipeline.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/IHGCorporate, www.facebook.com/IHGCorporate and www.linkedin.com/company/intercontinental-hotels-group

About Holiday Inn® Hotels and Resorts

The Holiday Inn® brand, with hotels around the world, has helped millions of travellers discover the joy of travel since its inception in 1952. Designed to meet the needs of both business and leisure travellers, Holiday Inn hotels deliver memorable experiences through warm and welcoming service, contemporary design that blends the familiar with the new, and a sense of comfort unique to the brand and its iconic green sign. At Holiday Inn hotels, guests can find amenities to help them work and play, including full-service restaurants where Kids Eat Free, meeting and business facilities, bright swimming pools and comfortable public spaces all designed to help guests relax and refresh, making travel more enjoyable for all. For more information about the Holiday Inn brand, visit www.holidayinn.com or call 1-888-HOLIDAY. Find us on Twitter www.twitter.com/holidayinn, Facebook www.facebook.com/holidayinnhotels or Instagram www.instagram.com/holidayinn.

Media Contact:

Katherine Mary Woolgrove
+44 (0) 7787 003 114

SOURCE IHG ® (InterContinental Hotels Group)



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