AAF Announces 2019 National Student Advertising Competition Semi-Finalist Colleges
- From an initial field of 125 colleges and universities, 19 will now advance to the NSAC Semifinals
- As the corporate sponsor of this year’s competition, Wienerschnitzel asked students to correct hot dog misconceptions
April 30, 2019 // Franchising.com // WASHINGTON. D.C. - The American Advertising Federation (AAF) has revealed the 19 colleges and universities that will advance to the semi-final round of the 2019 National Student Ad Competition (NSAC).
Student teams from the 19 schools were judged by local ad industry experts to have delivered the best written campaigns and live presentations during District competitions in March and April. The teams will now present via video to national judges who will determine the eight schools to compete in the NSAC Finals June 6-8 at ADMERICA, AAF’s national conference in Hollywood, FL.
The 19 NSAC Semi-finalist schools are:
- Brigham Young University (Provo, Utah)
- Columbia College (Chicago)
- DePaul University (Chicago)
- Grand Valley State University (Grand Rapids, Mich.)
- Hawaii Pacific University (Honolulu)
- Ithaca College (Ithaca, N.Y.)
- Johnson & Wales University (Providence, R.I.)
- Liberty University (Lynchburg. Va.)
- San Jose State University (San Jose, Calif.)
- South Dakota State University (Brookings, S.D.)
- Southern Methodist University (Dallas)
- Syracuse University (Syracuse, N.Y.)
- University of Alabama (Tuscaloosa, Ala.)
- University of California, Los Angeles
- University of Kentucky (Lexington, Ky.)
- University of Miami (Miami)
- University of Missouri (Columbia, Mo.)
- University of North Texas (Dallas)
- University of Oregon (Eugene, Ore.)
Considered the most prestigious student competition in the advertising industry, the NSAC provides more than 2,000 college students the real-world experience of creating a strategic advertising, marketing, media campaign for a corporate company. A total of 125 U.S. colleges and universities nationwide competing in the 2019 competition.
AAF Vice President of Mosaic Center & Education Services Ayanna Jackson extended her congratulations to those who advanced in this year’s competition. “Congratulation to the teams advancing to the semi-final round. Understanding the magnitude of work these teams have put into customizing their marketing campaigns, I am truly inspired by the future of our industry and look forward to see who will be crowned the 2019 NSAC Champion.”
The 2019 corporate sponsor, Wienerschnitzel, is using its partnership with AAF to elevate consumer perceptions of the hot dog. One of this year’s judges and Wienerschnitzel’s CMO, Doug Koegeboehn, said he was very impressed with the student campaigns he was able to judge.
“It’s not an exaggeration to say that the research, strategic thinking and creative ideas developed by students to change hot dog misperceptions were on the caliber of the best ad agencies,” he said. “After meeting the students and hearing their ideas, I’m encouraged about the future of advertising, marketing and America’s most beloved food, the hot dog.”
About the American Advertising Federation
The American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is one of the real pioneers of the quick-service food industry. The World’s Largest Hot Dog Chain now serves more than 120 million hot dogs annually – and fueled by a mission of “Serving Food to Serve Others,” also gives back a percentage of profits to its charitable partners. Based in Irvine, Calif., Wienerschnitzel operates or franchises 340 restaurants in 11 states. It is part of the Galardi Group, which is also the parent company of Hamburger Stand and Tastee-Freez LLC.
SOURCE The American Advertising Federation (AAF) and Wienerschnitzel