Grumpy’s Restaurant Launches East Coast Expansion Plans
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Grumpy’s Restaurant Launches East Coast Expansion Plans

Americana family-friendly breakfast restaurant looks to bring dining ‘back to its roots’ with more locations throughout Florida and the East Coast

May 06, 2019 // // JACKSONVILLE, Fla. - As the rising consumer demand for wholesome diets promotes breakfast as the most important meal of the day, more and more restaurants are looking at developing and adding breakfast offerings to their existing menus. Grumpy’s Restaurant, a traditional full-service Americana breakfast diner, has been successfully leading the breakfast daypart since 2001 and is perfectly positioned to service the country’s “Breakfast Boom.” Grumpy’s is now looking to bring its signature southern diner food to more communities throughout the East Coast. 

With their flagship location currently open and operating in Jacksonville, Florida; Grumpy’s is focused on further expansion within its own backyard. Company plans call for at least three franchisee-owned locations open by end of 2020 in Northeast Florida.

“Grumpy’s Restaurant was born out of passion and love for bringing family and friends together over great diner food,” said CEO and President Daniel DeLeon. “I grew up just a short drive from the original Grumpy’s Restaurant. When I saw that it was up for sale, I knew this was the perfect opportunity to use my expertise to further develop and perfect this home-style brand and bring more families and friends together.”

Founded in 2001, the original Grumpy’s was a dream of a U.S. Navy cook, known as “Chef Grumpy: The Bad Mood Dude.” After retiring, the original “Grumpy” decided to take a leap of faith and continue to serve his community in a different facet.

Over the past 18 years, Grumpy’s Restaurant has experienced changes in staff and locations, but the commitment to excellent home-style cooking, attention to detail, sweet southern hospitality and serving a hungry-person’s portion at a working-class price, has not waivered. After a successful career as a multi-unit franchisee for various restaurant concepts and large franchisor representative, DeLeon has developed and launched Grumpy’s as a franchise opportunity.

“We are so excited to bring our southern style diner and our commitment to delivering the highest quality dining experience at an affordable price to even more communities in the area,” said DeLeon. “We have seen great success in Jacksonville where Grumpy’s was recently voted Best Overall Restaurant and Best Breakfast, and we know future locations will receive similar acclaim.”

Menu items are fresh, made to order and always made from scratch. Grumpy’s offers an array of daily and weekly chalk board specials which include a variety of sandwiches, homemade soups, salads, signature coffee, fresh squeezed juices, homemade hot chocolate and desserts.

Including a franchise fee of $34,900, the initial investment necessary to open a single location ranges between $370,850 and $660,900. Each Grumpy’s Restaurant location will occupy approximately 2,600 to 3,000 square feet of real estate and will have approximately 106 seats.

About Grumpy’s Restaurant

Founded in 2001 and franchising since 2019, Grumpy’s Restaurant is a traditional Americana, full-service restaurant offering breakfast, lunch and brunch. Grumpy’s offers fresh, made-to-order and always-made-from-scratch menu items at an affordable, family-friendly price. Today there is one location open and operating in Jacksonville, Florida. For more information, visit

Media Contact:

Joe Fernandez
(631) 935-3625

SOURCE Grumpy’s Restaurant



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