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Jersey Mike’s Helps Tackle Life’s Little (Frustrating) Moments In New Campaign

By: Jersey Mike's Subs |  1 Shares     305 Reads

May 06, 2019 // Franchising.com // MANASQUAN, N.J. - Jersey Mike’s Subs, the #1 fastest growing sandwich chain in the U.S., is expanding on its “A Sub Above” marketing platform, which has helped drive positive sales for the brand since 2014. The new campaign, called “Moments,” launches nationally and shines a light on the human side of Jersey Mike’s as they help customers overcome “we’ve all been there” moments, one sub at a time. The campaign was created by Jersey Mike’s longtime agency of record, Planet Propaganda.

With a series of :30 and :15 spots running on CBS, NBC and ESPN, along with buys on Hulu, Pandora and Spotify, the creative employs humor to showcase people taking on life’s little challenges, and how Jersey Mike’s is there to help offer a solution. Whether providing an app to help someone who’s stuck in line cut to the chase, or offering delivery for the parent that needs more quality time with their kids at the end of a crazy day, or simply bringing some relief in the way of lunch to an otherwise dismal boardroom sitting through a PowerPoint presentation, “Moments” aims to celebrate Jersey Mike’s ability to help people make the most of relatable, daily life situations.

The campaign will run throughout the summer.

“Research shows that 70 percent of our subs are eaten outside our four walls,” said Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems, Inc. “We are using relatable scenarios like the end-of-day running from dance class to hockey practice, or participating in a boring meeting, to show how Jersey Mike’s can help turn these moments into something special.”

The commercials highlight the company’s third-party delivery option with UberEats, its new No Antibiotics Ever pork products, and its convenient app.

Started in 1956, Jersey Mike’s now has more than 2,000 locations open and under development nationwide. Jersey Mike’s was named the country’s Fastest-growing Sandwich Chain in the 2018 Nation’s Restaurant News Top 100, and #1 Most Admired Fast-casual Brand in QSR’s 2019 Reader’s Choice Awards.

About Jersey Mike’s Subs

Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,000 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (www.facebook.com/jerseymikes) and Twitter (www.twitter.com/jerseymikes).

About Planet Propaganda

Planet Propaganda is an independent creative agency based in Madison, Wisconsin. The firm’s 35 team members build brands that aren’t just bought, but believed in. Whether serving as agency-of-record or acting as creative mercenaries, the approach is consistent: Simplify, then Amplify. In addition to Jersey Mike’s Subs, Planet Propaganda client experience includes Duluth Trading Company, Buffalo Wild Wings, Smithworks, EatStreet, Gatorade Endurance and Pancheros. Visit: www.planetpropaganda.com.

Media Contact:

Kyle Potvin
Splash Communications, LLC
O: (603) 893-1707
E: kpotvin@splashllc.com

SOURCE Jersey Mike’s Subs

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