Pearle Vision Awarded Bronze Effie for ‘Small Moments’ Campaign
Award in Branded Content Category is Pearle’s 3rd Effie in 4 years
June 05, 2019 // Franchising.com // MASON, Ohio - Pearle Vision was awarded the Bronze Effie in the Branded Content category at the 50th Annual North American Effie Awards Gala on May 30. This is the brand’s first Effie in the highly competitive Branded Content category and the third Effie in four years.
In addition, for the fourth consecutive year, Pearle Vision was a finalist in the Health Care Services category. The brand previously won a Silver and Bronze Effie in that category in 2015 and 2016, respectively.
The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience and achieved the results to show it worked.
As part of Pearle Vision’s overall “Small Moments” marketing approach, the submission - "Putting the Care Back in Eye Care” - showcased the brand’s comprehensive digital ecosystem platform, connecting with the target audience and driving both an increase in exams and overall brand growth.
“Developing breakthrough branded content is both art and science,” said Doug Zarkin, Pearle Vision Vice President & CMO. “Being recognized as a brand that created compelling branded content that contributed to overall brand growth is especially gratifying for the entire marketing team at Pearle Vision and our roster of best-in-class partners.”
Agency partners for this campaign included Energy BBDO and OMD.
About Pearle Vision
Pearle Vision was founded in 1961 by Dr. Stanley Pearle, who began the concept of one-stop, total eye care with the opening of the Pearle Vision Center in Savannah, Ga. Dr. Pearle combined complete eye exams with an extensive selection of eyewear. In 1981, Pearle Vision began offering franchise opportunities to select doctors and opticians. Today, with more than 500 EyeCare Centers throughout the United States, Canada and Puerto Rico, Pearle Vision is built around a doctor-centered business model with a primary focus to deliver genuine eye care to patients and become the neighborhood trusted source for all their eye care and eyewear needs. Pearle Vision is owned by Luxottica, a leader in premium fashion, luxury and sports eyewear. For more information, visit PearleVision.com. To learn more about the Pearle Vision franchise opportunity, visit ownapearlevision.com or call 1-800-PEARLE-1.
Sandra Dimsdale Horan, APR
SOURCE Pearle Vision
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