Firehouse Subs® Stoked for First Drive-Thru Location in Las Vegas
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Firehouse Subs® Stoked for First Drive-Thru Location in Las Vegas

June 07, 2019 // Franchising.com // LAS VEGAS - Firehouse Subs announces the grand opening of its first Las Vegas Firehouse Subs restaurant with a drive-thru at 8239 Dean Martin Drive. The restaurant opened its doors and drive-thru window to the public under the ownership of Firehouse Subs Franchisee Vinnie Alba. This marks the 13th Firehouse Subs location in the Las Vegas area, which currently employs more than 200 local residents. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served "Fully Involved®" with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the fourth Firehouse Subs location for Alba, who has been the owner and operator of three Las Vegas locations for more than five years. A veteran restaurant entrepreneur, Alba is excited to bring a drive-thru location to locals and tourists near Silverton Casino and the Las Vegas Freeway.

"I've been looking forward to opening a Firehouse Subs near my own neighborhood since I purchased my first location," Alba said. "It's been a pleasure serving guests all over Las Vegas for the past five years, and I can't wait to offer a newer, faster experience to those coming in from California and Pahrump, and to locals from the Mountain's Edge and Southern Highlands communities."

Alba is excited to serve steamed-to-perfection subs while sharing the brand's commitment to heartfelt service and local public safety organizations through Firehouse Subs Public Safety Foundation®, which has donated more than $476,000 in life-saving equipment within Nevada.

The Las Vegas Firehouse Subs restaurant is open seven days a week from 10:30 a.m. to 9 p.m., and will offer third-party delivery and in-house catering services.

Founded by former firefighting brothers, the Las Vegas restaurant décor reflects the founding family's decades of fire and police service. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas depicting mascots from several local high schools and Sparky, the Firehouse Subs mascot. Alba has enjoyed growing relationships with local schools through community nights, and is excited to recognize his valuable partners with the custom mural. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,165 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

Firehouse Subs offers small, medium and large hot specialty subs, including the number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray's® Barbecue Sauce. Additionally, each restaurant offers an assortment of 25+ complimentary hot sauces, including Captain Sorensen's® Datil Pepper Hot Sauce, named in honor of the founding brothers' father, Rob Sorensen, a 43-year retired fire captain.

The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant, excluding Alaska and non-traditional locations, and offers 175+ sparkling and still beverage options with 90+ zero and low-calorie options, the most flavor options available to guests by any restaurant brand. Choices include the top-selling exclusive Firehouse Subs recipes, Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™, served with fresh squeezed lime.

The Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can order in-app and access recent orders, redeem points for free items, and receive exclusive offers, such as a free medium sub on their birthday, and more. The free app is available on Google Play and in the App Store.

In 2005, Firehouse Subs created Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $42 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles leftover, five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit's mission and collect spare change, while the Round Up Program allows guests to "round up" their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek recently named Firehouse Subs No. 1 in the fast casual restaurant industry on its 2019 list of America's Best Customer Service Brands. In 2018, Firehouse Subs was named the No. 1 brand in the restaurant industry that "Supports Local Community Activities" and ranks No. 1 among Fast Casual brands in "Food Quality" and "Taste and Flavor" in Technomic's Consumer Brand Metrics rankings. Firehouse Subs was also named No. 2 in "America's Favorite Fast Casual Chain" rankings by Technomic Ignite.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

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