Local Entrepreneur with Nearly Two Decades of Restaurant Experience Opens First Firehouse Subs in Port Orange
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Local Entrepreneur with Nearly Two Decades of Restaurant Experience Opens First Firehouse Subs in Port Orange

July 03, 2019 // Franchising.com // PORT ORANGE, Fla. - Firehouse Subs announces the grand opening of its first location in Port Orange, Florida, at 1465 Dunlawton Avenue, Suite 102. The restaurant will open its doors to the public on Wednesday, July 3 under the ownership of Firehouse Subs Franchisee Miah Manik. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is Manik’s second Firehouse Subs restaurant after opening his first in Palm Bay back in 2015. Manik discovered his passion for the brand after dining at his cousin’s Firehouse Subs restaurant in North Carolina and learning how the brand gives back to local communities through Firehouse Subs Public Safety Foundation. Originally from Kansas, Manik worked for nearly 15 years in the restaurant industry before moving to Florida to open his first Firehouse Subs restaurant. He is thrilled to expand his business with the help of his wife Zerin Sultana, who helps run the restaurant in Palm Bay.

“I’ve been in the restaurant industry for a long time and what sets Firehouse Subs apart is the heart of the brand that is engrained in everything we do,” Manik said. “From the welcoming customer service we provide to guests every day to the lifesaving equipment we help fund with Firehouse Subs Public Safety Foundation, we pride ourselves on genuinely caring about others. I’m excited to bring all of that to Port Orange.”

Manik is dedicated to sharing the brand’s commitment to hearty and flavorful food, heartfelt service and giving back through Firehouse Subs Public Safety Foundation, which has granted more than $7.2 million in Florida.

The Port Orange Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. Sunday through Thursday and from 10:30 a.m. to 10 p.m. on Fridays and Saturdays. It will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by the Port Orange Fire Department. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, depicting Manik and his wife getting ready for a picnic in front of the Dunlawton Bridge with a local hero from the Port Orange Fire Department. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,170 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

Firehouse Subs offers small, medium and large hot specialty subs, including the No. 1 selling Hook & Ladder® sub, piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese and served Fully Involved with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant, excluding Alaska and non-traditional locations, and offers 175+ sparkling and still beverage options with 90+ zero and low-calorie options, the most flavor options available to guests by any restaurant brand. Choices include the top-selling exclusive Firehouse Subs recipes, ;Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™, served with fresh squeezed lime.

The Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can order in-app and access recent orders, redeem points for free items, and receive exclusive offers, such as a free medium sub on their birthday, and more. The free app is available on Google Play and in the App Store.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $44 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek recently named Firehouse Subs No. 1 in the fast casual restaurant industry on its 2019 list of America’s Best Customer Service Brands. In 2018, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranks No. 1 among Fast Casual brands in “Food Quality” and “Taste and Flavor” in Technomic’s Consumer Brand Metrics rankings. Firehouse Subs was also named No. 2 in “America’s Favorite Fast Casual Chain” rankings by Technomic Ignite.?

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

Quick Facts:

  • More than 1,170 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations
  • $44+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

Media Contacts:

Vanessa De La Viña
Firehouse Subs
904.606.5256
pr@firehousesubs.com

Christine Dusome
The Zimmerman Agency
850.668.2222
firehousesubs@zimmerman.com

SOURCE Firehouse Subs

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