Now Optics, a Leading Eye Health Provider, Announces New Franchise Team
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Now Optics, a Leading Eye Health Provider, Announces New Franchise Team

Mike Wootton, Joe Malmuth, and William Reno Lead My Eyelab Business Opportunity’s National Growth Efforts

August 19, 2019 // // PALM SPRINGS, Fla. - Now Optics, a leading eye health provider offering accessible and affordable eye care and eyewear under the retail brands Stanton Optical and My Eyelab, today announced, its new franchise business team: Mike Wootton, Joe Malmuth, and William Reno selected to lead My Eyelab’s business opportunity growth, nationally.

Since Now Optics launched its franchise business in 2016 under the My Eyelab brand, nearly 30 stores across the nation have opened with an additional 65 in various stages of operations and development. Due to its growth, locations in cities such as Houston, Texas; Dallas, Texas; Atlanta, Georgia; Miami, Florida; Orlando; Florida; Phoenix, Arizona; and Denver, Colorado are among those available to franchisees for single or multi-unit opportunities.

This unique and compelling business opportunity in the optical industry offers streamlined startup and operating costs while utilizing ocular telehealth technology for efficiencies. According to Joe Malmuth, vice president of franchise sales, the franchise model with Now Optics is turnkey.

“There are limited franchise business opportunities within the growing health and services industries,” said Malmuth. “With our turnkey model and training it’s now possible for anyone, including those new to the optical industry, to invest in a My Eyelab business.”

Customers have the flexibility to schedule walk-in appointments for a complete eye exam[i] and choose from an assortment of over 2,000 frames to fit both style and budget. Franchisees are able to provide an enhanced shopping experience with the fully automated systems for ordering, processing, and customer management.

Leading the Now Optics new franchise efforts and possessing over 40 combined years of experience in the industry are:

Mike Wootton, vice president of franchise development, oversees the team and is responsible for developing its strategic growth plan and identifying key franchisee operators for its My Eyelab branded stores. He brings experience as franchise developer for nearly seven years at Dairy Queen managing franchise sales and site selections for Dairy Queen Grill and Chill and Dairy Queen/Orange Julius locations in the Southeast. Additionally, Wootton served as Southeast U.S. franchise developer for five years at Domino’s Pizza overseeing franchise operation growth in the Southeast and creating the non-traditional convenience and resort store concepts.

Joe Malmuth, vice president of franchise sales, manages the businesses growth and development. Prior to joining Now Optics, he was regional vice president of the Carolinas for United Franchise Group, a global brand that supports a successful group of business-to-business franchise systems. He led and directed franchise licenses and franchise support staff for Signarama, Fully Promoted (formerly EmbroidMe), SuperGreen Solutions, Experimax, John Smith Subs, The Great Greek, Venture X, and Transworld Business Advisors franchise brands in North and South Carolina.

Also, Malmuth was the vice president of sales for Accurate Franchising, LLC for two years — the only franchise development consulting firm that actually owns and operates its own franchise brands — where he assisted in the launch of 35 franchise businesses.

In addition, William Reno, vice president of franchise operations and experience, leads the daily operations customer experience and training. Previously, he was the vice president of operations/development at For Eyes by Grandvision with oversight of 129 optical retail locations in North America and Puerto Rico. He spearheaded acquisitions and franchise initiatives including the development of new concepts while launching 22 new locations.

Reno served as director of operations/development, Burger King, at BMT of Kentucky, for four years where he led daily operations in Central Kentucky regions including 16 restaurants and 12 new store constructions in 18 months’ as the crew project manager. During his tenure, Reno also received a National Franchise of the Year award. Additionally, he worked as Franchise Business Leader for Burger King Corporation for two years overseeing daily operations for 85 restaurants in three states.

Follow us on social media to receive content, offers, and more. Visit or on Instagram @myeyelab.

About Now Optics

Now Optics, formerly known as Vision Precision Holdings, is a leader in the eye health industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with 165 corporate and franchise locations in 25 states while delivering affordable eye care services. The company consistently ranks among the top 15 largest optical retailers in the country by Vision Monday.

Media Contact:

Julianne Embry
561-275-2020 x 2087

SOURCE My Eyelab



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