Now Optics, a Leading Eye Health Provider, Names Two Women to its Leadership Team
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Now Optics, a Leading Eye Health Provider, Names Two Women to its Leadership Team

Former CVS Health’s Morgan Diaz Selected as Senior Vice President of Operations and Business Development

Lukana Justin, Previously with Office Depot, Inc., is Senior Vice President of Marketing

August 29, 2019 // // PALM SPRINGS, Fla. - Now Optics, a leading eye health provider offering accessible and affordable eye care under the retail brands Stanton Optical and My Eyelab, recently named two women to its leadership team. Former CVS Health’s Morgan Diaz joined Now Optics as senior vice president of operations and business development and Lukana Justin previously from Office Depot, Inc. is the new, senior vice president of marketing. They join Tara Pellegrino, general counsel, who was the first female named to the leadership team in Jan. 2018.

Both report directly to Daniel Stanton, founder and chief executive officer for Now Optics, in these newly created positions and bring expertise from their respective industries to the company.

“Morgan and Lukana bring a wealth of experience from their prior corporate roles to Now Optics,” said Stanton. “As a rapidly growing organization, both positions are integral to our strategic expansion plans; and I’m pleased to have them join our team.”  ?

In her role at Now Optics, Diaz is responsible for overseeing all aspects of the company’s retail, clinical, and franchise operations including its over 165 stores across 25 states. Additionally, she collaborates with the leadership team on the company’s new business growth strategies.

Diaz most recently served as senior director at CVS Health where she led strategy, operations, and transformative growth initiatives for its Pharmacy and Health Services divisions. During her nine-year career at CVS Health, she spearheaded many enterprise initiatives.

“As the new leader of Now Optics’ operations and business development teams, it’s a terrific opportunity and pivotal time in the company’s growth,” said Diaz. “Through the team’s sustained efforts of focusing first on customers while we collaborate and innovate allows us to better position our business for the future.” ?

Justin joins the leadership team as Now Optics’ senior vice president of marketing with oversight of marketing strategy, communications, ecommerce, and customer analytics. She is responsible for developing strategies to drive customer growth, revenue, and in-store traffic and establishing the company’s brand positioning including its rebranding.

“The opportunity to build a brand portfolio that delivers on customer needs in such a dynamic industry is exhilarating, and a critical foundation for continued growth,” said Justin. “Our customers guide us in every decision, and I am proud to represent their voice.”

As a former vice president of marketing - brand and customer strategy for Office Depot, Inc., Justin spearheaded several omnichannel growth initiatives over a span of nearly 10 years including revamping the consumer loyalty program. Most recently, she led the development and execution of the company’s new business services brand, Workonomy™.

To learn more about the services and solutions available at Stanton Optical and My Eyelab, please visit your local retail store, or Follow us on social media to receive content, offers, and more. Visit or and on Instagram at @stantonoptical or @myeyelab. My Eyelab franchise opportunities are available in select states.

About Now Optics

Now Optics, formerly known as Vision Precision Holdings, is a leader in the eye health industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with 165 corporate and franchise locations in 25 states while delivering affordable eye care services. Now Optics consistently ranks among the top 15 largest optical retailers in the country by Vision Monday. Visit or for more information.

Media Contact:

Julianne Embry
561-275-2020 x 2087

SOURCE Now Optics



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