I Heart Mac & Cheese Completes Sale Of Corporate Store In Tallahassee, FL, Coverting To Franchise Location
Existing Franchise Partner, Fidelity Enterprises LLC, Acquires Newest Location in Florida
September 19, 2019 // Franchising.com // Boca Raton, Fla. - I Heart Mac & Cheese, a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls with a variety of health-conscious bases including quinoa, broccoli, cauliflower, and gluten free pasta and grilled cheese sandwiches, today announced the sale of its Tallahassee, Florida corporate store to franchise group Fidelity Enterprises LLC. On September 10, the group took ownership of the restaurant, which is now the brand’s third franchisee-operated location in Florida. Fidelity Enterprises LLC has already committed to opening 11 new locations throughout the state of Texas over the next five years.
“We’re excited to see the Fidelity Enterprises team expanding their relationship with our brand and look forward to working with them at our newest location on the campus of Florida State University,” said Stephen Giordanella, I Heart Mac & Cheese CEO and Chairman.
The Fidelity Enterprises LLC team includes two husband and wife duos, Thomas and Megan Doyel and Jerry and Laura Livingston. Driving operations for the group will be restaurant industry veteran Thomas Doyel, who has worked with numerous concepts in Central and East Texas, including Raising Cane’s and Chipotle, managing 10 to 12 restaurants at any given time.
I Heart Mac & Cheese is well-known for custom, build-your-own macaroni and cheese bowls and grilled cheese sandwiches. Guests select a pasta, bread, quinoa, broccoli or cauliflower base along with seven different proteins, vegetables, and cheeses. Gluten-free options are also available. Sesame ginger, mango habanero, buffalo, BBQ, and pesto are a few of the delicious dressings and sauces available to mix in or top off each creation. In addition to customized options, the menu includes specialty chef special items like Baked Chicken Parmesan, Baked Meatball Parmesan, The Cuban, Pepperoni Pizza, and Lobster & White Truffle Mac, among others. Pair your meal with the perfect side of Tomato Soup and finish it with a selection of desserts such as Mini Chocolate Chip Cookies and Marshmallow Treats.
A unique franchise concept in the restaurant industry with no fryers, grease trap systems or hood systems, I Heart Mac & Cheese requires a low investment and can be opened in a small space, such as a mall kiosk or food court. Shopping malls, sports venues, areas close to colleges and universities, and high-traffic pedestrian areas are also ideal locations. With a home office in South Florida, I Heart Mac & Cheese offers franchise owner training, marketing support and ongoing development opportunities to ensure each location’s success.
Earlier this year, I Heart Mac & Cheese was ranked by Entrepreneur Magazine as one of the top new franchise opportunities in 2019. Several other locations have recently been announced, with upcoming openings in Florida, Georgia, Indiana, New York and Texas.
For more information on I Heart Mac & Cheese visit iheartmacandcheese.com.
About I Heart Mac & Cheese
I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Also, on the menu are lifestyle choices with quinoa, broccoli or cauliflower bowls, as well as gluten-free pasta. The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. The first location opened in 2016 in Fort Lauderdale. Florida locations include Pembroke Pines, Jupiter and Boca Raton. Additional locations are slated to open in New York, Florida, Georgia and Texas. In 2017, the company launched its franchising program nationwide and has franchisee locations in Florida in Coral Springs, Davie and Tallahassee and in New York in Patchogue and Bayside.
Rachel Tabacnic / Stephanie Davis
SOURCE I Heart Mac & Cheese