The Joint Chiropractic Unveils New Brand Campaign
“You’re Back, Baby.SM” Puts Focus on Pain Relief and Real Patients
October 01, 2019 // Franchising.com // SCOTTSDALE, Ariz. - The Joint Corp. (NASDAQ: JYNT), the nation’s largest provider of chiropractic care through The Joint Chiropractic® network, announced today a new brand campaign focusing on everyday pain relief and highlighting real patient outcomes, as well as their chiropractic care stories. Called “You’re Back, Baby.SM,” the wide-ranging campaign launched across television, outdoor, print and online ads, as well as website platforms, retail channels and social media assets across the country.
“‘You’re Back, Baby.SM’ recognizes our patients’ desire to live their lives without restrictions,” said Peter D. Holt, president and CEO of The Joint Corp. “As our campaign demonstrates, whether you’re a dancer, a hairdresser, a U.S. Marine or have other passions you pursue, chiropractic care can be key to a healthy lifestyle. This new campaign is a tribute to the real patients who come to The Joint seeking pain relief and ongoing wellness.”
Last year, The Joint Chiropractic introduced a significant consumer research initiative to understand its customer journey, patient mindset and the chiropractic marketplace - the first of its kind for the company. The results informed a new brand positioning and architecture, leading to the development of the brand campaign.
“We learned that the majority of our patients visit The Joint Chiropractic because they’ve had a problem with pain that they couldn’t solve, and that the pain came from everyday life situations,” added Holt. “Once we examined the key insights from our research, we were inspired by our patients and their stories. The result is our focus on real people, in real life situations, finding relief from pain through chiropractic care.”
The Joint Chiropractic is known for its convenient retail setting and concierge-style services including no-appointments, no-insurance hassles, affordable chiropractic care and accommodating hours of operations, including evenings and weekends.
Millions of Americans have found relief from pain due to the benefits of chiropractic's natural, drug-free approach to healthcare. Everyone, from growing children and teen athletes to working parents and active seniors, can take advantage of regular chiropractic care. The Joint Chiropractic’s purpose is to alleviate pain and help move patients toward a healthier lifestyle, including those seeking relief from neck and back pain, stress and tension disorders, improved posture, increased joint motion and coordination, migraine management and more.
According to a Gallup-Palmer College of Chiropractic annual report, neck and back pain are common among adults in the U.S. About two-thirds of adults (62 percent) have had neck or back pain significant enough that they saw a health care professional for care at some point in their lifetime, including 25 percent who did so in the last 12 months. In fact, The Joint’s research revealed that 26 percent of its patients were new to chiropractic in 2018.
The Joint Chiropractic is the nation’s largest network of non-insurance, private pay chiropractic healthcare clinics in the United States. The company is on a mission to improve quality of life through routine and affordable chiropractic care.
For information on The Joint Chiropractic and its services, or to find one of our chiropractors near you, visit thejoint.com.
About The Joint Chiropractic
The Joint Corp. revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, the company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. With more than 460 locations nationwide and over 6 million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Named one of the Top 200+ Franchises by Franchise Times and ranked number 109 overall on Entrepreneur magazine’s Franchise 500® list, The Joint Chiropractic is an innovative force, where healthcare meets retail. For more information, visit www.thejoint.com. To learn about franchise opportunities, visit www.thejointfranchise.com.
The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchisees provide management services to affiliated professional chiropractic practices.
The Joint Corp.
SOURCE The Joint Chiropractic
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