Cruise Planners Flexes its Award-Winning Email Marketing Muscle
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Cruise Planners Flexes its Award-Winning Email Marketing Muscle

Cruise Planners continues to use big data to drive marketing and sales for Travel Advisor network

CORAL SPRINGS, FLA (PRWEB) October 17, 2019 - Today, Cruise Planners, an American Express Travel Representative, announced it has enhanced capability to micro-target direct mail and email marketing efforts. The majority of clients say marketing emails influence their purchase decisions, proving targeted marketing efforts are highly effective, according to HubSpot, an industry lead developer and marketer of software products for inbound marketing and sales.

“We have always been able to segment clients, but now have the ability to send impactful emails and direct mailers using geo-targets, past travel preferences and repeat customers or new-to-brand,” said Michelle Fee, CEO and founder of Cruise Planners. “This takes our loyalty and retention marketing game to the next level on behalf of our travel advisors. All of our marketing is initiated by our in-house marketing team, allowing our travel advisors valuable time to meet new prospects and sell travel, which ultimately increases sales.”

The company does the work for their advisors, essentially serving up the list of clients who best match the criteria for the marketing effort. This advanced targeting is a key component of a multi-faceted marketing strategy that has propelled travel sales year after year.

“Cruise Planners has always been one of the strongest marketing partners due to their ability to be quick to market, their highly engaged travel advisor network and their sophisticated marketing tools,” said Vicki Freed, senior vice president of sales, trade support and service for Royal Caribbean International. “As a travel advisor advocate, I love that Cruise Planners are true innovators and are always thinking about what’s next.”

There is an array of other Big Data tools utilized by Cruise Planners that are continuously optimized, including:

  • CP Insights - solutions that incorporate economic, demographic and behavioral segmentation to target the right client at the right time with relevant promotions, sales and marketing pieces.
  • Hot Lists - easy-to-use tool allowing travel advisors to engage with their clients at the tap of a button to help fulfill celebration travel for life’s milestone moments
  • CP View - tool to help agents match sailings and itineraries with special audiences based on customer data, sales trends and consumer behavior suggesting clients that would be ideal targets for select itineraries – with a few clicks in the Cruise Planners system; a marketing communication is created to facilitate the generation of new business.

Cruise Planners constant innovation is a prime example of their ongoing quest to remain cutting edge and provide its network of more than 2,500 nationwide travel advisors with the best marketing and technology solutions in the industry.

About Cruise Planners, an American Express Travel Representative

Cruise Planners, an American Express Travel Representative, is the nation’s largest home-based travel agent franchise network in the travel industry. Cruise Planners operates a network of more than 2,500 franchise owners who independently book vacation and travel experiences for their clients. Headquartered in Coral Springs, Fla. since 1994, Cruise Planners supports its network of franchise owners with innovative marketing, booking and technology tools, professional development and training with the industry’s top executives. Cruise Planners and has been named the No. 1 travel franchise by Entrepreneur magazine for 16 consecutive years and was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, Cruise Planners is on the Inc. 5000 list as one of the fastest-growing private companies in America, has been ranked as the No. 1 travel franchise by Franchise Business Review for 6 years and is recognized as one of the Top Workplaces by the Sun Sentinel.

Cruise Planners has achieved top producer status with every major cruise line including Royal Caribbean International, Norwegian Cruise Line, Princess Cruises, Carnival Cruise Line, Celebrity Cruises, Holland America Line, MSC Cruises, Viking Cruises, Uniworld Boutique River Cruise Collection and Regent Seven Seas Cruises, as well as many land vendors such as Travel Impressions and Sandals and Beaches Resorts. As an American Express Travel Representative, Cruise Planners maintains a reputation for quality and offers exclusive American Express Travel benefits such as Pay with Points. Cruise Planners has earned the American Express Travel Representative Excellence Award since 2004, as well as numerous marketing, technology, franchise and philanthropy awards including an International Franchise Association FranTech award for innovation, Magellan Awards from Travel Weekly and Travvy Awards from travAlliance media. Cruise Planners celebrates diversity and supports our troops as one of the Top 50 franchises for Veterans according to GI magazine, the Top Franchise Brand for Veterans according to Franchise Business Review, one of the Top 25 franchises for African-Americans by Black Enterprise magazine and a member of the International Gay & Lesbian Travel Association. Visit our website,, for more information or to view the complete list of awards and honors.

Stay in Touch: Media can stay up-to-date with Cruise Planners by visiting our media room or Socially Yours page for social media updates and handles. For additional information or to make reservations, vacationers should locate a travel advisor near them. For those interested in becoming a franchise owner, please visit the Cruise Planners franchise website.

Media Contact:

Caitlin Gardner
Director of Corporate Communications and Digital Strategy
Cruise Planners, an American Express Travel Representative

SOURCE Cruise Planners



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