Kiddie Academy Inspires Holiday Gift-Givers to Give the Gift of Character
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Kiddie Academy Inspires Holiday Gift-Givers to Give the Gift of Character

National educational child care franchise debuts new proprietary Character Essentials curriculum

November 20, 2019 // Franchising.com // ABINGDON, Md. - As the adage goes, the best things in life aren't things. This holiday season, Kiddie Academy, the nation's leading educational child care provider, is showcasing what really matters: character. In honor of its new proprietary Character Essentials® curriculum, which focuses on teaching children key traits like kindness, gratitude, honesty and more, Kiddie Academy is debuting its Gift of Character campaign. Rather than focus on the latest toys on every child's wish list, Kiddie Academy is celebrating character as the No. 1 item parents and caregivers should aspire to give their children.

"As we look around this time of year, we see all the physical games, gadgets and toys that companies are urging parents to buy - there's plenty on children's wish lists," said Greg Helwig, president of Kiddie Academy. "Kiddie Academy would like to remind parents and caregivers to put things in perspective and make sure they are instilling important character traits in their children this holiday season. Virtues like generosity, compassion and friendship are things you can't find on a retail store shelf, but are precious gifts you're able to take with you throughout your life."

To demonstrate this concept, Kiddie Academy created a video and activity guide which outlines each character theme that is covered within Kiddie Academy's Character Essentials curriculum. The activity guide includes suggested literature, songs, drawings, activity prompts, conversation starters and more. It is available for download at kiddieacademy.com/characteressentials and will be regularly promoted across Kiddie Academy's social channels, making it easy for parents to access so they can celebrate character with their children throughout the season. Additionally, nearly 40,000 copies of a print version of the book will be printed and given to enrolled children across the Kiddie Academy system. The print version will have a certificate at the end for parents to give to their children once the activities are completed.

"Each day, children attending Kiddie Academy learn the ABCs and 123s, but we also ensure they are also learning these kinds of important life skills," said Richard Peterson, vice president of education and Kiddie Academy. "It's what sets Kiddie Academy apart from other child care centers out there."

To learn more about Kiddie Academy and its Character Essentials curriculum, visit KiddieAcademy.com, and follow Kiddie Academy on Instagram and Facebook.

About Kiddie Academy®

Since its inception in 1981, Kiddie Academy® has been a leader in educational child care. The company serves families and their children ages 6 weeks to 12 years old, offering full-time care, before-and after-school care, and summer camp programs. Kiddie Academy's proprietary Life Essentials® curriculum, supporting programs, methods, activities, and techniques help prepare children for life. Kiddie Academy has received corporate accreditation from the globally recognized AdvancED accreditation system, signifying its commitment to quality education and the highest standards in child care. For more information, visit kiddieacademy.com or find Kiddie Academy on Facebook at Facebook.com/KiddieAcademy.

About Kiddie Academy® Franchising

Kiddie Academy Domestic Franchising is based in Maryland and has 225 open Academies located in 30 states, including the District of Columbia. With 26 more Academies expected to open in 2019, Kiddie Academy's network will grow to more than 250 open and operating locations this year.

Media Contact:

Nicole Young
(619) 234-0345
KiddieAcademy@HavasFormula.com

SOURCE Kiddie Academy

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