Vya to Drive Localized Marketing Support for TWO MEN AND A TRUCK®
America’s largest franchised moving company will use Vya’s marketing resource management system and print production services to support franchisees in 44 states nationwide.
December 03, 2019 // Franchising.com // CINCINNATI, Ohio - Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has been selected to provide localized marketing and print production services to TWO MEN AND A TRUCK®, the nation’s largest franchised moving company.
TWO MEN AND A TRUCK will implement Vya’s marketing resource management system and print production services to efficiently print, fulfill, and track localized marketing materials, making it easier for franchisees to execute marketing campaigns at the local level. Franchisees will benefit from access to the user-friendly Vya system which enables:
- Print production and execution, including customization and printing of approved branded marketing materials, such as flyers, brochures, business cards, postcards, posters, yard signs and more.
- Support for campaigns, including printed items, downloadable materials (flyers, videos and photos), and web banners for TWO MEN AND A TRUCK’s “Why Call” campaign, which highlights why customers should choose the moving company.
- Franchisee training and ongoing support from a designated Vya account manager
“The mission of TWO MEN AND A TRUCK is to continuously strive to exceed our customers’ expectations in value and a high standard of satisfaction,” said Dawn Kroeger, Marketing and Communications Director, TWO MEN AND A TRUCK. “With its knowledgeable, efficient and service-minded team and cost-effective, easy-to-navigate system, Vya shares our core values and is the perfect fit for the way our franchise system operates.”
The Vya system is designed to scale with the marketing resource management needs of franchise organizations like TWO MEN AND A TRUCK, which has grown from an after-school business for two high school boys, to a global franchise organization with more than 380 locations worldwide. In 2019, the company began operating in 44 states, with additional growth expected in the United States, Canada, Ireland and the United Kingdom.
“We’re excited for the opportunity to work with TWO MEN AND A TRUCK, a successful franchise organization that has been committed to delivering the highest level of customer service for more than 30 years,” said Kandi O’Connor, COO, Vya. “We look forward to helping their busy franchisees efficiently execute local marketing campaigns that will help them grow their business.”
TWO MEN AND A TRUCK’s franchisees recently had the opportunity to learn more about the new localized marketing systems available to them during training sessions at the company’s 2019 Frontline Annual Meeting.
Learn more about Vya’s franchise marketing solutions at https://www.vyasystems.com/franchising/.
About TWO MEN AND A TRUCK®
Headquartered in Michigan, TWO MEN AND A TRUCK is the largest franchised moving company in North America. Currently, there are more than 380 locations and 3,000 trucks operating in 45 U.S. states in addition to Canada, Ireland, and the UK. TWO MEN AND A TRUCK has performed more than 7.5 million moves since its inception in 1985 and has seen consistent growth dating back to December 2009. In 2018, Entrepreneur Magazine ranked TWO MEN AND A TRUCK as one of the top 500 franchises in the U.S for the 24th consecutive year and ranked the company No. 1 in the moving/junk removal category for the third year in a row. In 2017, the company also made the Inc. 5000 list of the fastest-growing private companies in America for the fourth time. Each location is independently owned and operated.
Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or firstname.lastname@example.org.
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