Johnny Rockets’ New CEO Eyes Significant Growth for Brand in 2020
Industry veteran George Michel renewing focus on growth and consumer-centric innovation
WILBRAHAM, Mass. - (BUSINESS WIRE) - December 03, 2019 - Bringing a renewed focus on growth and consumer-centric innovation, Johnny Rockets’ CEO George Michel is eyeing additional expansion, both domestically and internationally, for the 33-year old iconic all-American restaurant chain. The strategy builds on a successful global campaign this year, in which the chain opened 16 international locations outside the U.S., increasing the total to 178 in 26 countries, with four more expected to open by the end of December.
“As we position Johnny Rockets for growth in 2020, my focus is on expanding the brand both domestically and internationally, continuing to build on the exciting momentum we’ve generated this year,” said Michel, who succeeded Mike Nolan in August. “Through new restaurant openings, a redesign initiative and craveable, over-the-top menu additions, we will continue to bring Johnny Rockets hand-crafted burgers, shareable sides and indulgent shakes to patrons around the world.”
Michel will oversee continued expansion of the chain through the rollout of a new delivery program as well as a range of limited time only menu items including a Bourbon BBQ Burger and an Irish Crème Extreme Shake. The company is also investing in a new “Fusion” store design for new locations, including new market openings in Spain and Oman. Additionally, Johnny Rockets is further optimizing its dynamic locations in unique venues such as casinos, cruise ships and theme parks, with these restaurants serving as some of the brand’s highest volume locations with repeat guests.
Michel brings vast restaurant experience in both domestic and international strategy and operations from past senior leadership positions with Burger King, Chili’s, A&W and Boston Market. He also currently serves as CEO of Friendly’s Restaurants, providing a strategic leadership structure suitable for a sector that increasingly operates within a shared services environment.
Earlier this year, Stephen O’Connor joined Johnny Rockets as SVP of international operations.
About Johnny Rockets
Founded in 1986 on iconic Melrose Avenue in Los Angeles, Johnny Rockets is a world-renowned, international restaurant franchise that offers high quality, innovative menu items including items including Certified Angus Beef® cooked-to-order hamburgers, Boca Burger®, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. With nearly 350 franchise and corporate locations in over 25 countries around the globe, this dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. To learn more about the Johnny Rockets brand, please visit the brand website at www.johnnyrockets.com, or follow us on Facebook, Twitter and Instagram.
LAK Public Relations, Inc.
LAK Public Relations, Inc.
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