Bricks & Minifigs Celebrates International LEGO® Day with New and Exclusive Products for 2020
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Bricks & Minifigs Celebrates International LEGO® Day with New and Exclusive Products for 2020

January 21, 2020 // // Orem, Utah - Bricks & Minifigs, the one-stop-shop franchise for all things LEGO®, is kicking off 2020 by giving its customers access to formerly LEGO Land®-exclusive products as well as their favorite classic and blockbuster-affiliated sets. The new product lines are available in-store now, and customers can shop now to prepare for International LEGO® Day on January 28th.

“Our customers are always our number one priority,” said CEO Ammon McNeff. “It’s been a thrilling start to 2020, seeing our customers access all of the sets they have been patiently waiting for like LEGO® Trolls, LEGO® Marvel Avengers and Spider-Man and more of their favorites. We’re looking forward to celebrating International LEGO® Day with those who have the same appreciation and passion that we do and see what new and one-of-a-kind products our customers will see throughout the year.”

With over 100 new sets to be released throughout the year, the latest new products include classic LEGO® merchandise lines as well as famous blockbuster sets from Marvel, DC and more. The updated 2020 inventory includes:

  • LEGO® Minions
  • LEGO® Trolls
  • LEGO® Marvel Avengers
  • LEGO® Marvel Spider-Man
  • LEGO® Minecraft™
  • LEGO® Star Wars™
  • LEGO® DC
  • LEGO® Friends
  • LEGO® Classic
  • LEGO® Creator
  • LEGO® I Disney
  • LEGO® Mini-Figures
  • LEGO® City
  • LEGO® Hidden Side
  • LEGO® Speed Champions
  • LEGO® Technic™

Bricks & Minifigs will also be bringing enthusiasts products that were formerly only available at LEGO Land® and in LEGO Stores®. These minifigure LED Lite Keychains will be something any LEGO® fan will want to have on them. In February, the stores will offer the LEGO® Architecture sets, which are a new product line for Bricks & Minifigs. Customers will be able to travel to some of the most beautiful places in the world by building their own Dubai and Shanghai skylines and more. The new product lines illustrate how Bricks & Minifgs is truly the one-stop-shop for LEGO® enthusiasts of all ages and skill levels.

“Our goal is to create the ideal LEGO® experience for our customers,” McNeff added. We pride ourselves in giving our guests access to any product they’re looking for, from the smallest minifigs to the largest sets, and that’s what keeps them coming back. The new and exclusive products are in line with the variety and quality we strive to provide and come with the high level of customer service and expertise our customers have come to expect from us.”

What sets Bricks & Minifigs apart from others in the industry is their signature buy, sell, trade model. This allows guests to buy new and used LEGO® products while providing the option to sell and trade in old or unused sets. Enthusiasts can also search through individual minifigs, bulk bricks, components and accessories to complete any LEGO® set with a few missing pieces.

To augment the company’s growth, Bricks & Minifigs is seeking single-unit franchise partners with an enthusiasm for creating a family-friendly environment and a passion for customer service. Including a franchise fee of $25,000 US/$30,000 CAN, the estimated total investment to open a Bricks & Minifigs is $108,000 - $276,400.

About Bricks & Minifigs

Founded in 2009 and franchising since 2011, Bricks & Minifigs is the one-stop-shop franchise for all things LEGO® that offers new and used pieces and sets to complete any LEGO® collection. Today, there are 38 stores open and operating throughout 19 states and Canada. For more information, visit

Media Contact:

Marte Eggleston
Franchise Elevator PR
(947) 239-8171

SOURCE Bricks & Minifigs



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