ShelfGenie Finishes 2019 Strong, Looks Toward Much More Growth in 2020
Nation’s Leading Custom Shelving and Home Improvement Solutions Franchise Keeps Expanding in Ever-Growing Home Improvement Category
ATLANTA (PRWEB) January 22, 2020 - ShelfGenie®, the nation’s leading custom shelving and home improvement solutions franchise, finished 2019 with continued success, while looking ahead to a 2020 with more growth, by capitalizing on trends and expanding its reach to new markets.
In 2019, ShelfGenie added 10 new franchise partners to its system, bringing the total number of territories/units sold last year to 36.
“In addition to that, we had five transfers of ownership, where we were able to help existing franchise owners sell their business to a new franchisee,” said Wes Barefoot, director of franchise development at ShelfGenie. “So, we had a total of 15 new franchise partners join the system this year.”
Expansion in 2020
ShelfGenie kicked off the new year strong. The brand was named one of Franchise Business Review’s Top 200 Franchises for 2020, having received a survey score of 75.4, nearly 5 points above the home services industry average of 70.6. For the second consecutive year, franchisee satisfaction is high and is expected to continue, which is good news for new franchise partners looking to invest in the brand.
“For 2020, we plan to award franchise agreements to at least 15 new franchise partners - in markets where we don’t have a current presence - adding approximately 45 to 55 new territories and units,” Barefoot said.
ShelfGenie is a unique brand within the category of home improvement franchises. A sector that itself continues to expand. Barefoot attributes the brand’s rapid growth, in large part, to the low start-up investment costs and the entrepreneurs who take on the challenge of growing a new business quickly. Other key factors contributing to ShelfGenie’s success are a combination of the brand’s scalability and the products and services it provides. With the increasing demand for home improvement solutions designed to help a growing population age in place, ShelfGenie’s growth is unlikely to slow anytime soon.
An Important Movement
“Retired, older homeowners who want to spend their golden years in their home rather than a retirement community or another location typically need modifications to update and adapt the existing space to meet their abilities,” said Andy Pittman, CEO of ShelfGenie.
Kitchens, pantries, and bathrooms are critical areas for upgrades when aging in place, and ShelfGenie’s solutions focus on providing easier access to the spaces within these areas.
“The solutions we provide really can make a difference in our clients’ ability to remain in their home rather than having to move,” Pittman said. “The trend continues to thrive, and has increased the success of our brand as well as that of our franchise owners.”
ShelfGenie® is the nation’s leading custom shelving and home improvement solutions franchise, Founded in Richmond, Virginia in 2000, ShelfGenie has grown to 160 territories in the U.S. and Canada. ShelfGenie is the first and only franchise offering high impact shelving and home improvement solutions with a purpose: to transform clients’ lives by designing and implementing custom home solutions that put everything within reach.
ShelfGenie designs, builds, and installs Glide-Out™ Shelving Systems. Our innovative shelving is custom-built to retrofit existing cabinets, resulting in perfectly placed shelves that glide in and out with just the touch of your fingers. With our system, cabinets are organized; storage is accessible, efficient and clutter-free. Glide-Out Shelving works in virtually every cabinet and pantry in the home and is beautiful and highly durable. From the kitchen to the bathroom to the garage, ShelfGenie does it all.
ShelfGenie is a home-based business model providing a niche product within a mature industry. We have highly effective tools and resources in place that allow franchisees to focus on scaling their business. Our franchise model allows the owner to focus on marketing and sales while leveraging designers, installers, and our centralized brand support center to handle most day-to-day activities of the business.
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances