Jersey Mike’s Extends Partnership With Team Liquid
Successful Esports Sponsorship Continues Through 2022
January 23, 2020 // Franchising.com // MANASQUAN, N.J. - After a year full of subs - and championships - Jersey Mike’s Subs is extending its partnership with Team Liquid, the leading international esports team, through 2022.
Team Liquid, which competes across 17 distinct esports, will continue to partner with Jersey Mike’s to create co-branded content with all of their top tier teams, as well as create unique rewards for fans.
“The passion of Team Liquid players and fans for the game - and the Jersey Mike’s brand - blew us away,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “We are convinced the esports industry will continue to grow exponentially, and look forward to partnering with Team Liquid for another three years.”
Esports allows the company to reach a younger demographic, with 75 percent of esports fans being millennials.
Program elements include:
- Jersey Thursdays. The two brands feature content from superstars across Team Liquid’s competitive lineup. Every first Thursday of the month, Team Liquid gives away one Team Liquid jersey and a $50 Jersey Mike’s gift card to fulfill a lucky fan’s sub sandwich craving.
- Jersey Mic’d. During the League of Legends Championship Series (LCS) matches, Team Liquid mics up their players to capture the realest moments in esports, available for fans to download.
- Subs for Dubs. Team Liquid and Jersey Mike’s celebrate Team Liquid tournament wins by offering fans special discounts on sandwiches, meals and more.
- New! Sub Bombs. Interaction with players and their chat through the “JerseyMike’s” Twitch account, mass gifting to their chat a “sub”scription to that channel.
"We’re excited to continue building on our partnership with Jersey Mike’s and proud to announce a three-year renewal,” said Steve Arhancet, Co-CEO of Team Liquid. “Last year showed us all that Team Liquid and Jersey Mike’s is a winning combination, not only for filling our bellies but also for giving back to fans. ‘Subs for Dubs’ has become a chant of tradition at our League of Legends games and we can't wait to unveil the thoughtful collaborations we have in store, both IRL and online."
The program will kick off the weekend of January 25, during LCS, when Team Liquid will take over the West Los Angeles Jersey Mike’s restaurant next to the LCS arena for a special co-branded experience. Throughout the season Jersey Mike’s will be a central part of Team Liquid’s tailgating and ongoing promotions.
"The extension of the Team Liquid and Jersey Mike's sponsorship is proof of the power of esports in reaching a diverse array of brands and their audience," said Nathan Lindberg, Sr. Director of Global Sponsorships at Twitch. "As the exclusive sponsorship sales representative of Team Liquid, we are proud to foster such relationships across industries."
About Jersey Mike’s
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,000 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Voted America’s Favorite Sandwich Brand in Market Force Information’s 2019 QSR study, Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. (Founder and CEO Peter Cancro shares company history.) Customers can download Jersey Mike’s new app and log into their MyMike’s™ account to earn free subs, a birthday reward and much more. For more information, please visit jerseymikes.com or follow us on Facebook (facebook.com/jerseymikes), Instagram (instagram.com/jerseymikes/), and Twitter (twitter.com/jerseymikes).
About Team Liquid
Team Liquid was founded in 2000 in the Netherlands and has evolved into one of the leading international multigame esports teams with training centers in Utrecht, São Paulo, Brazil and Los Angeles, California. Team Liquid has over 70 athletes competing across 17 distinct games, including all major esports titles, such as DOTA 2, League of Legends, CS:GO, Fortnite, Rainbow 6: Siege, and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievement and fan engagement across multiple sports. Their League of Legends franchise is undefeated in North American in 2018 and 2019, claiming four LCS titles in four splits and a second place finish at the international tournament the Mid-Season Invitational, while their CS:GO team won the Intel Grand Slam in 2019. For more information: https://goo.gl/dSYvHT.
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SOURCE Jersey Mike’s