California Tortilla Gears Up for 2020 by Relaunching Mobile App with Enhanced Capabilities
The fast casual Mexican restaurant franchise is prioritizing technology and convenience to enhance both the customer and operator experience for the future.
February 05, 2020 // Franchising.com // ‘California-style’ Mexican fare is California Tortilla’s claim to fame, and getting your hands on some of the brand’s fresh-made, chef-driven offerings has never been easier thanks to a relaunch of the brand’s mobile app. The original California Tortilla mobile app was created in 2016 with the Burrito Elito loyalty program at the forefront of its design, with digital ordering capabilities baked in as a peripheral feature.
As consumer preferences continue to shift more toward restaurant brands capable of meeting them while they're on the move, California Tortilla invested in a revamp that puts digital ordering front and center. Not only that, but the team at California Tortilla wanted to make the user experience as seamless as possible. Now, customers can not only place their orders through the app with ease, but no longer need to carry physical loyalty cards anymore. Simply check-in through the mobile app or scan a QR code at California Tortilla locations to earn loyalty points.
In terms of what is to come for the brand in the new year, technology, seamless ordering and delivery are at the top of the list. “We’re going to evaluate online ordering in and of itself and how to make that a better and more enhanced experience for our customers,” said Karen Dawit, Director of Marketing for California Tortilla. “Customization will be a huge focus for the new ordering process, and customers will also receive timely notifications through the app about the order itself, limited-time deals and more.”
Now more than ever, millennial consumers want healthier food options that prioritize sustainability and fit into their busy lifestyles. For a brand that puts such a strong emphasis on both customer satisfaction and quality and freshness of its food, a move towards faster service doesn’t come lightly. While the new mobile app will increase the speed and ease with which customers can place and pick up orders, California Tortilla still aims to uphold the industry-leading guest experience that is one of the brand’s core values.
This enhanced efforts towards convenience, customization and ease of service go well-beyond the new app; they are part of a brand-wide redesign including some significant operational changes and remodels. All new California Tortilla locations are adopting a new store design and operations revamp called the “ACE” model, an ordering format that has cut order prep times and resulted in higher average ticket prices thanks to customer add-ons. It’s a win for operators and consumers alike.
Among other progressive and innovative initiatives, California Tortilla has also prioritized the use of more sustainable and eco-friendly products. With a new development team in place and a strategic plan for growth, California Tortilla is poised to reach the 100-restaurant milestone in a matter of just a few years. The brand presently has over 40 locations open and in development along the East Coast, and is putting forth all necessary efforts to adapt and cater to the hot consumer trends of 2020.
About California Tortilla
Since 1995, California Tortilla has brought a fresh perspective to “California-style” Mexican flavors. The fast-casual Mexican restaurant franchise's signature, made-to-order food is all made in-house from fresh, never-frozen ingredients, ensuring the highest-quality menu offering at all 45 of its locations. For more information, please visit https://franchise.californiatortilla.com/.
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SOURCE California Tortilla
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